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The Long Tail: Why the Future of Business Is Selling Less of More
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The Long Tail: Why the Future of Business Is Selling Less of More Hardcover - 2006

by Chris Anderson


Summary

The New York Times bestseller that introduced the business world to a future that’s already here—now in a new edition with a new chapter about Long Tail Marketing and a new epilogue.Winner of the Gerald Loeb Award for Best Business Book of the YearIn the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn’t in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses—the endlessly long tail of that same curve.

Details

  • Title The Long Tail: Why the Future of Business Is Selling Less of More
  • Author Chris Anderson
  • Binding Hardcover
  • Edition First Edition
  • Pages 256
  • Volumes 1
  • Language ENG
  • Publisher Hachette Books, New York
  • Date July 11, 2006
  • Illustrated Yes
  • ISBN 9781401302375 / 1401302378
  • Weight 1.04 lbs (0.47 kg)
  • Dimensions 9.63 x 6.38 x 0.88 in (24.46 x 16.21 x 2.24 cm)
  • Ages 18 to UP years
  • Grade levels 13 - UP
  • Reading level 1230
  • Library of Congress subjects Internet marketing, Market segmentation
  • Library of Congress Catalog Number 2006043378
  • Dewey Decimal Code 658.802

About the author

Chris Anderson is Editor-in-Chief of Wired magazine, a position he's held since 2001. In 2002 and 2004, he led the magazine to a 2002 National Magazine Awards nomination for General Excellence. He has worked at The Economist, where he served as U.S. Business Editor. His career began at the two premier science journals, Science and Nature, where he served in several editorial capacities. He holds a Bachelor of Science degree in Physics from George Washington University and studied Quantum Mechanics and Science Journalism at the University of California at Berkeley.
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