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The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference
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The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference Hardcover - 2007

by Claes Fornell


Details

  • Title The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference
  • Author Claes Fornell
  • Binding Hardcover
  • Edition First Edition
  • Pages 247
  • Volumes 1
  • Language ENG
  • Publisher Palgrave MacMillan, UK
  • Date 2007-11
  • Illustrated Yes
  • ISBN 9781403981974 / 1403981973
  • Weight 1 lbs (0.45 kg)
  • Dimensions 9.3 x 6.4 x 0.9 in (23.62 x 16.26 x 2.29 cm)
  • Library of Congress subjects Customer relations, Consumer satisfaction
  • Library of Congress Catalog Number 2007024932
  • Dewey Decimal Code 658.834

About the author

Claes Fornell developed the American Customer Satisfaction Index. The founder and chairman of CFI Group, an international consulting firm with offices in ten countries, he is the Donald C. Cook Professor of Business at the Stephen M. Ross School of Business and the Director of the National Quality Research Center, both at the University of Michigan. He lives in Ann Arbor, Michigan.

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The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference

The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference

by Fornell, Claes

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The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference
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The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference

by Claes Fornell

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ISBN 10 / ISBN 13
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The Satisfied Customer : Winners and Losers in the Battle for Buyer Preference
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The Satisfied Customer : Winners and Losers in the Battle for Buyer Preference

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ISBN 10 / ISBN 13
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The Satisfied Customer : Winners and Losers in the Battle for Buyer Preference
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The Satisfied Customer : Winners and Losers in the Battle for Buyer Preference

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The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference

The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference

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The Satisfied Customer : Winners and Losers in the Battle for Buyer Preference
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The Satisfied Customer : Winners and Losers in the Battle for Buyer Preference

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ISBN 10 / ISBN 13
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The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference

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The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference

by Fornell, Claes

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ISBN 10 / ISBN 13
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