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The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most
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The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset Hardcover - 2012

by Bill Lee

Details

  • Title The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset
  • Author Bill Lee
  • Binding Hardcover
  • Edition 1st ed.
  • Pages 240
  • Volumes 1
  • Language ENG
  • Publisher Harvard Business Review Press, New Delhi
  • Date 2012-06-05
  • Features Bibliography, Dust Cover, Index, Table of Contents
  • ISBN 9781422172315 / 1422172317
  • Weight 1 lbs (0.45 kg)
  • Dimensions 9.2 x 6.1 x 1.1 in (23.37 x 15.49 x 2.79 cm)
  • Library of Congress Catalog Number 2011053278
  • Dewey Decimal Code 658.834

About the author

Bill Lee is President of Lee Consulting Group. He is also CEO of the Customer Strategy Group, which organizes industry-leading conferences, including the Summit on Customer Engagement, Customer Reference Forum, Summit on Customer Communities, and CAB Exchange Summit. For eight years his organizations have provided educational, research, and consulting services to many of the world's top firms, such as IBM, AT&T, Apple, Microsoft, Wells Fargo, CA Technologies, Dell, Salesforce.com, and others.

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Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset

Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset

by Bill Lee

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