Fast Break: Creating a Customer-Centric Operating Philosophy for Automotive Service Hardcover -

Jim Roche brings more than 30 years of automotive fixed operations high-tech experience. Mr. Roche is currently a Vice President and Fixed Operations subject matter expert for Cox Automotive's Xtime and Kelley Blue Book. Previously, Roche was founder and chief executive officer of AutoPoint, where he was the visionary and driving force behind the development of the industry's first multi-channel marketing platform, its adoption by hundreds of dealers and its subsequent acquisition by SRS; Solera acquired SRS in 2013. Over the course of his career, Roche has visited more than 2,000 dealerships, providing his expertise to create modern experiences that generate growth and profitability. Prior to AutoPoint, Roche was chief executive officer of Ocentrix Inc., which developed a modern technology automotive dealership management system. Roche also served as vice president of product management at Autobytel, where he oversaw the Autobytel product portfolio and drove the development of the RPM CRM platform, and as senior vice president of operations at Newgen during the company's rapid growth to over 5,000 dealerships and its 1999 IPO. While at Newgen, he oversaw the creation of the automotive industry's first web-based on-demand marketing tool, Carabunga.com. Roche has been recognized as an industry leader with a highly respected voice on issues and trends in the marketplace. He has presented at a range of automotive industry events and has published numerous articles on fixed operations, technology and customer retention.He is the author of two books which outline practical strategies on how to optimize profits and customer retention in fixed operations: "Fast Lane: How to Accelerate Service Loyalty and Unlock its Profit-Making Potential" (2017), and "Fast Break: Creating A Customer-Centric Operating Philosophy for Automotive Service" (2018, new chapter and re-published 2019).