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Brands and Branding: New Markets, Deal Structures, and Global Opportunities for
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Brands and Branding: New Markets, Deal Structures, and Global Opportunities for Private Investments in Public Equity Hardcover - 2009 - 2nd Edition

by Rita Clifton


From the publisher

Includes bibliographical references and index.

Details

  • Title Brands and Branding: New Markets, Deal Structures, and Global Opportunities for Private Investments in Public Equity
  • Author Rita Clifton
  • Binding Hardcover
  • Edition number 2nd
  • Edition 2
  • Pages 284
  • Volumes 1
  • Language ENG
  • Publisher Bloomberg Press
  • Date 2009-04
  • Illustrated Yes
  • ISBN 9781576603505 / 1576603504
  • Weight 1.23 lbs (0.56 kg)
  • Dimensions 8.7 x 5.8 x 1.02 in (22.10 x 14.73 x 2.59 cm)
  • Library of Congress subjects Branding (Marketing), Brand name products
  • Library of Congress Catalog Number 2009007614
  • Dewey Decimal Code 658.827
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