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Brandjam: Humanizing Brands Through Emotional Design Hardcover - 2006 - 1st Edition
by Marc Gobe
The follow-up to the groundbreaking bestseller "Emotional Branding" presents a powerful new concept from renowned designer and business guru Marc Gobe. Gobe explains how design is the "instrument" companies can use for jazzing up a brand--how design puts the face on the brand and creates an irresistible message that connects buyers to the product.
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Details
- Title Brandjam: Humanizing Brands Through Emotional Design
- Author Marc Gobe
- Binding Hardcover
- Edition number 1st
- Edition 1
- Pages 352
- Volumes 1
- Language ENG
- Publisher Allworth, New York, NY, U.S.A.
- Date December 15, 2006
- Illustrated Yes
- Features Bibliography, Dust Cover, Illustrated, Index, Table of Contents
- ISBN 9781581154689 / 1581154682
- Weight 1.32 lbs (0.60 kg)
- Dimensions 9.22 x 6.38 x 0.94 in (23.42 x 16.21 x 2.39 cm)
- Library of Congress subjects Branding (Marketing), Commercial art
- Library of Congress Catalog Number 2006037021
- Dewey Decimal Code 741.6
About the author
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Brandjam: Humanizing Brands Through Emotional Design.
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Brandjam: Humanizing Brands Through Emotional Design
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Brandjam: Humanizing Brands Through Emotional Design.
by Gobe, Marc
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