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Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble
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Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble Hardcover - 2004

by Davis Dyer; Frederick Dalzell; Rowena Olegario

Many breakthrough products have come from the same source: consumer goods giant Procter & Gamble. "Rising Tide" chronicles this company's extraordinary 165-year climb from a small, family-operated soap and candle company to a global powerhouse whose market-leading brands improve the lives of consumers everywhere.


Details

  • Title Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble
  • Author Davis Dyer; Frederick Dalzell; Rowena Olegario
  • Binding Hardcover
  • Edition First Printing
  • Pages 467
  • Volumes 1
  • Language ENG
  • Publisher Harvard Business Review Press, Boston, Massachusetts, U.S.A.
  • Date May 27, 2004
  • Illustrated Yes
  • Features Bibliography, Dust Cover, Illustrated, Index, Table of Contents
  • ISBN 9781591391470 / 1591391474
  • Weight 2.01 lbs (0.91 kg)
  • Dimensions 9.56 x 6.48 x 1.37 in (24.28 x 16.46 x 3.48 cm)
  • Library of Congress Catalog Number 2003019396
  • Dewey Decimal Code 338.767

Media reviews

Citations

  • Foreword, 09/01/2004, Page 54
  • Publishers Weekly, 05/17/2004, Page 44
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Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble
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