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You Are Now Less Dumb: How to Conquer Mob Mentality, How to Buy Happiness, and
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You Are Now Less Dumb: How to Conquer Mob Mentality, How to Buy Happiness, and All the Other Ways to Ou Tsmart Yourself Paperback - 2014

by David McRaney


Summary

The author of the bestselling You Are Not So Smart gives readers a fighting chance at outsmarting their not-so-smart brains.
 
A mix of popular psychology and trivia, You Are Now Less Dumb is grounded in the idea that we all believe ourselves to be objective observers of reality--except we’re not. But that’s okay, because our delusions keep us sane.
 
Expanding on this premise, McRaney provides eye-opening analyses of seventeen ways we fool ourselves every day, including:
  • Enclothed Cognition (the clothes you wear change your behavior and influence your mental abilities)
  • The Benjamin Franklin Effect (how you grow to like people for whom you do nice things and hate the people you harm).
  • Deindividuation (Despite our best intentions, we practically disappear when subsumed by a mob mentality)
  • The Misattribution of Arousal (Environmental factors have a greater effect on our emotional arousal than the person right in front of us)
  • Sunk Cost Fallacy (We will engage in something we don’t enjoy just to make the time or money already invested “worth it”)
McRaney also reveals the true price of happiness, and how to avoid falling for our own lies. 

From the publisher

David McRaney is a journalist and self-described psychology nerd. He has written for several publications, including The Atlantic and Psychology Today. He lives in Hattiesburg, Mississippi.
 

Details

  • Title You Are Now Less Dumb: How to Conquer Mob Mentality, How to Buy Happiness, and All the Other Ways to Ou Tsmart Yourself
  • Author David McRaney
  • Binding Paperback
  • Edition Reprint
  • Pages 320
  • Volumes 1
  • Language ENG
  • Publisher Avery Publishing Group
  • Date 2014-08-05
  • Features Bibliography, Price on Product - Canadian, Table of Contents
  • ISBN 9781592408795 / 1592408796
  • Weight 0.45 lbs (0.20 kg)
  • Dimensions 7.48 x 5.04 x 1.02 in (19.00 x 12.80 x 2.59 cm)
  • Ages 18 to UP years
  • Grade levels 13 - UP
  • Library of Congress subjects Thought and thinking, Perception
  • Dewey Decimal Code 153.43

Media reviews

“[The] fusion of wry prose and enlightening minilessons is what makes this book so special- page after page, readers will be laughing, learning, and looking at themselves in new ways. McRaney is a fine stylist, easily balancing anecdote, analysis, and witty asides… this book is seriously informative.”
Publisher’s Weekly, Starred Review

“A lively look at our myriad self-delusions and how we can beat or exploit them.”
Parade

About the author

David McRaney is a journalist and self-described psychology nerd. He has written for several publications, including The Atlantic and Psychology Today. He lives in Hattiesburg, Mississippi.

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