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Creating Signature Stories: Strategic Messaging That Energizes, Persuades and Inspires Paperback - 2018
by David Aaker
Aaker shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature stories to energize readers, gain visibility, persuade audiences, and inspire action.
Details
- Title Creating Signature Stories: Strategic Messaging That Energizes, Persuades and Inspires
- Author David Aaker
- Binding Paperback
- Pages 190
- Volumes 1
- Language ENG
- Publisher Morgan James Publishing
- Date 2018-03-06
- ISBN 9781683506119 / 1683506111
- Weight 0.54 lbs (0.24 kg)
- Dimensions 8.5 x 5.5 x 0.44 in (21.59 x 13.97 x 1.12 cm)
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Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires
by David Aaker
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