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Cultural Mediations of Brands: Unadvertization and Quest for Authority
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Cultural Mediations of Brands: Unadvertization and Quest for Authority Hardcover -

by Caroline Marti


Details

  • Title Cultural Mediations of Brands: Unadvertization and Quest for Authority
  • Author Caroline Marti
  • Binding Hardcover
  • Pages 266
  • Volumes 1
  • Language ENG
  • Publisher Wiley-Iste
  • Features Bibliography, Index
  • ISBN 9781786304575 / 1786304570
  • Weight 1.25 lbs (0.57 kg)
  • Dimensions 9.3 x 6.2 x 0.9 in (23.62 x 15.75 x 2.29 cm)
  • Library of Congress subjects Branding (Marketing), Symbolism in communication
  • Library of Congress Catalog Number 2019951298
  • Dewey Decimal Code 658.827

About the author

Caroline Marti is a Professor in SIC (Information and Communication Sciences) at CELSA, Sorbonne University, France and researcher at GRIPIC (Interdisciplinary Research Group on Information and Communication Processes). She also leads and supervises research in marketing and consumption with an Information and Communication Sciences approach.
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Cultural Mediations of Brands: Unadvertization and Quest for Authority: Vol 1

Cultural Mediations of Brands: Unadvertization and Quest for Authority: Vol 1

by Marti, Caroline

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Cultural Mediations of Brands: Unadvertization and Quest for Authority
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Cultural Mediations of Brands: Unadvertization and Quest for Authority

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Cultural Mediations of Brands: Unadvertization and Quest for Authority: Vol 1
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Cultural Mediations of Brands: Unadvertization and Quest for Authority: Vol 1

by Marti, Caroline

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  • Hardcover
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Hardcover
ISBN 10 / ISBN 13
9781786304575 / 1786304570
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Cultural Mediations of Brands: Unadvertization and Quest for Authority
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Cultural Mediations of Brands: Unadvertization and Quest for Authority

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