Zooming in: Micro-Scale Perspectives on Cognition, Translation and Cross-Cultural Communication Paperback -

Wojciech Wachowski is Assistant Professor in the Institute of Modern Languages and Applied Linguistics at Kazimierz Wielki University, Bydgoszcz. He has published on various topics in linguistics, particularly cognitive linguistics and sociolinguistics. His main research interests include metonymy and metaphor, and teacher and translator training.

Zoltn Kvecses is Professor of Linguistics in the Department of American Studies at Etvs Lornd University, Budapest. His main research interests include the theory of metaphor and metonymy, the conceptualization of emotions, the relationship between cognition and culture, and the issue of cultural variation in metaphor. His books include Where Metaphors Come From (2015), Language, Mind and Culture: A Practical Introduction (2006), Metaphor in Culture: Universality and Variation (2005), Metaphor: A Practical Introduction (2002/2010) and Metaphor and Emotion (2000). He received the Charles Simonyi Award in 2008.

Michal Borodo is Assistant Professor in the Institute of Modern Languages and Applied Linguistics at Kazimierz Wielki University, Bydgoszcz, where he is also Head of Postgraduate Studies in Translating and Interpreting. He has published on various topics in translation studies and his main research interests include translation and language in the context of globalization and glocalization, the translation of children's literature and comics, and translator training. His monograph, Translation, Globalization and Younger Audiences: The Situation in Poland, is forthcoming in 2017.