![Customer Capitalism: The New Business Model of Increasing Returns in New Market](https://d3525k1ryd2155.cloudfront.net/f/071/563/9781861563071.IN.0.m.jpg)
Stock Photo: Cover May Be Different
Customer Capitalism: The New Business Model of Increasing Returns in New Market Spaces Paperback - 2005 - 1st Edition
by Vandermerwe
First line
HASH(0x10ac0bf0)
From the rear cover
Blending the hot topics of new technology, market spaces, competitive strategy and customer behaviour, Customer Capitalism stands conventional wisdom on its head by introducing a new business model which shows how any business can generate increasing returns and gain a massive competitive advantage.Taking examples from companies as diverse as Amazon.com and Mondex, Microsoft and Monsanto, the author explains how businesses can escape the traps of a traditional mindset and originate for the customer rather than the product. These entreprises transform classic product/service categories, moving them away from market share into new "market spaces"where they find new ways of doing for customers.Customer Capitalism does what old capitalism could never do - it gives corporations a sustainable edge. Sandra Vandermerwe shows how to relate the ten principles of customer capitalism to your business and achieve the multiple and exponential rewards of increasing returns.Customer Capitalism generates growing customer value streams from ever-deepening and expanding relationships with individuals who lock-on to an organisation. These customers become an "installed customer base" who want the organisation as their dominant or sole choice on an ongoing basis. The new enterprise becomes the standard for these new ways of doing things by gathering market momentum. A growing number of individuals see and use the new way of doing things, making the enterprise ever more prevalent, and its brand increasingly infectious to others.Central to the concept of customer capitalism are six positive feedback loops which ensure customer lock-on and accelerating growth. Once the loops go into motion as one interlinking, reiterative system then the real forces of the new market and economic dynamics of customer capitalism come into play. Customers become the competitive barrier. Advantage leads to more advantage, success to more success, accumulating increasing returns in new market spaces.
Details
- Title Customer Capitalism: The New Business Model of Increasing Returns in New Market Spaces
- Author Vandermerwe
- Binding Paperback
- Edition number 1st
- Edition 1
- Pages 314
- Volumes 1
- Language ENG
- Publisher John Wiley & Sons
- Date 2005-12-01
- Illustrated Yes
- Features Bibliography, Illustrated, Index, Table of Contents
- ISBN 9781861563071 / 1861563078
- Weight 1.12 lbs (0.51 kg)
- Dimensions 9.1 x 6.19 x 0.75 in (23.11 x 15.72 x 1.91 cm)
- Dewey Decimal Code 658.812
About the author
More Copies for Sale
![Customer Capitalism: The New Business Model of Increasing Returns in New Market Spaces](https://d3525k1ryd2155.cloudfront.net/h/909/336/1575336909.0.m.jpg)
Customer Capitalism: The New Business Model of Increasing Returns in New Market Spaces
by Vandermerwe, Sandra
- Used
- Paperback
- Condition
- New
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9781861563071 / 1861563078
- Quantity Available
- 1
- Seller
-
GORING BY SEA, West Sussex, United Kingdom
- Item Price
-
SGD 1.37SGD 14.91 shipping to USA
Show Details
Description:
Paperback. Like New.
Item Price
SGD 1.37
SGD 14.91
shipping to USA
![Customer Capitalism](https://d3525k1ryd2155.cloudfront.net/f/071/563/9781861563071.IN.0.m.jpg)
Stock Photo: Cover May Be Different
Customer Capitalism
by Vandermerwe, Sandra
- Used
- Paperback
- Condition
- Used; Very Good
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9781861563071 / 1861563078
- Quantity Available
- 1
- Seller
-
Milton Keynes , Buckinghamshire, United Kingdom
- Item Price
-
SGD 6.25SGD 19.12 shipping to USA
Show Details
Description:
Wiley-Blackwell. Paperback. Used; Very Good. Simply Brit welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring theres something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. 09/30/2001
Item Price
SGD 6.25
SGD 19.12
shipping to USA
![Customer Capitalism](https://d3525k1ryd2155.cloudfront.net/h/128/359/1149359128.0.m.jpg)
Customer Capitalism
by Sandra Vandermerwe
- New
- Paperback
- Condition
- New
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9781861563071 / 1861563078
- Quantity Available
- 3
- Seller
-
Southport, Merseyside, United Kingdom
- Item Price
-
SGD 39.39SGD 17.31 shipping to USA
Show Details
Description:
Paperback / softback. New. Blending the hot topics of new technology, market spaces, competitive strategy and customer behaviour, Customer Capitalism stands conventional wisdom on its head by introducing a new business model which shows how any business can generate increasing returns and gain a massive competitive advantage.
Item Price
SGD 39.39
SGD 17.31
shipping to USA
![Customer Capitalism: The New Business Model of Increasing Returns in New Market Spaces](https://d3525k1ryd2155.cloudfront.net/f/071/563/9781861563071.IN.0.m.jpg)
Stock Photo: Cover May Be Different
Customer Capitalism: The New Business Model of Increasing Returns in New Market Spaces
by Sandra Vandermerwe
- New
- Paperback
- Condition
- New
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9781861563071 / 1861563078
- Quantity Available
- 1
- Seller
-
Exeter, Devon, United Kingdom
- Item Price
-
SGD 44.87SGD 17.40 shipping to USA
Show Details
Description:
John Wiley & Sons Inc, 2001. Paperback. New. 1st edition. 314 pages. 9.00x6.00x0.75 inches.
Item Price
SGD 44.87
SGD 17.40
shipping to USA
![Customer Capitalism](https://d3525k1ryd2155.cloudfront.net/f/071/563/9781861563071.IN.0.m.jpg)
Stock Photo: Cover May Be Different
Customer Capitalism
by Vandermerwe, Sandra
- New
- Condition
- New
- ISBN 10 / ISBN 13
- 9781861563071 / 1861563078
- Quantity Available
- 40
- Seller
-
Benton Harbor, Michigan, United States
- Item Price
-
SGD 49.75SGD 5.48 shipping to USA
Show Details
Description:
Wiley. New. BRAND NEW, GIFT QUALITY! NOT OVERSTOCKS OR MARKED UP REMAINDERS! DIRECT FROM THE PUBLISHER!
Item Price
SGD 49.75
SGD 5.48
shipping to USA
![Customer Capitalism: The New Business Model of Increasing Returns in New Market Spaces](https://d3525k1ryd2155.cloudfront.net/f/071/563/9781861563071.IN.0.m.jpg)
Stock Photo: Cover May Be Different
Customer Capitalism: The New Business Model of Increasing Returns in New Market Spaces
by Sandra Vandermerwe
- New
- Paperback
- Condition
- New
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9781861563071 / 1861563078
- Quantity Available
- 2
- Seller
-
Exeter, Devon, United Kingdom
- Item Price
-
SGD 85.51SGD 17.40 shipping to USA
Show Details
Description:
John Wiley & Sons Inc, 2001. Paperback. New. 1st edition. 314 pages. 9.00x6.00x0.75 inches.
Item Price
SGD 85.51
SGD 17.40
shipping to USA
![Customer Capitalism](https://d3525k1ryd2155.cloudfront.net/f/071/563/9781861563071.IN.0.m.jpg)
Stock Photo: Cover May Be Different
Customer Capitalism
by Vandermerwe, Sandra
- Used
- Good
- Paperback
- Condition
- Used - Good
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9781861563071 / 1861563078
- Quantity Available
- 1
- Seller
-
Newport Coast, California, United States
- Item Price
-
SGD 69.32FREE shipping to USA
Show Details
Description:
paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Item Price
SGD 69.32
FREE shipping to USA
![Customer Capitalism](https://d3525k1ryd2155.cloudfront.net/f/071/563/9781861563071.IN.0.m.jpg)
Stock Photo: Cover May Be Different
Customer Capitalism
by Sandra Vandermerwe
- Used
- Condition
- Used
- ISBN 10 / ISBN 13
- 9781861563071 / 1861563078
- Quantity Available
- 1
- Seller
-
Woodside, New York, United States
- Item Price
-
SGD 72.16SGD 5.48 shipping to USA
Show Details
Description:
John Wiley & Sons , pp. 312 . Papeback. Used.
Item Price
SGD 72.16
SGD 5.48
shipping to USA
![Customer Capitalism](https://d3525k1ryd2155.cloudfront.net/f/071/563/9781861563071.IN.0.m.jpg)
Stock Photo: Cover May Be Different
Customer Capitalism
by Sandra Vandermerwe,
- New
- Paperback
- first
- Condition
- New
- Edition
- 1st
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9781861563071 / 1861563078
- Quantity Available
- 1
- Seller
-
New Delhi, India
- Item Price
-
SGD 79.63SGD 13.73 shipping to USA
Show Details
Description:
wiley, 2001. 1st. Paperback. New/New.
Item Price
SGD 79.63
SGD 13.73
shipping to USA