Proceedings of the 1983 Academy of Marketing Science (Ams) Annual Conference Paperback - 2016
by John C. Rogers III (Editor); William A. Dempsey (Associate Editor); Charles W. Lamb Jr (Editor)
From the rear cover
This volume includes the full proceedings from the 1983 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing history marketing management, marketing education, industrial marketing, and international marketing, among others.
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Details
- Title Proceedings of the 1983 Academy of Marketing Science (Ams) Annual Conference
- Author John C. Rogers III (Editor); William A. Dempsey (Associate Editor); Charles W. Lamb Jr (Editor)
- Binding Paperback
- Pages 638
- Volumes 1
- Language ENG
- Publisher Springer
- Date 2016-10-29
- Illustrated Yes
- Features Illustrated
- ISBN 9783319386775 / 3319386778
- Weight 3.25 lbs (1.47 kg)
- Dimensions 11 x 8.25 x 1.34 in (27.94 x 20.96 x 3.40 cm)
- Dewey Decimal Code 658.409
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Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference
by John C. Rogers III
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Developments in Marketing Science
by Rogers, John C., III (Editor)/ Dempsey, William A. (Editor)/ Lamb, Charles W., Jr. (Editor)/ Lewison, Dale M. (Editor)/ Shul, Patrick L. (Editor)
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