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New York, N. Y., U. S. A.: Collier MacMillian Co., 1990. Hard Cover. As New. As New. No Jacket Building a business made easy. 349 pages including index.

UK: John Wiley & Sons, 2011. Hardcover. Good. Hardback with dust jacket in good condition. Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy. And rather than technological evolution, we re plainly in the midst of a technological revolution. We have no choice then but to reframe marketing and PR in the context of 21st Century technology, 21st Century media and disintermediation, and 21st Century articulation of and appreciation for business strategy. Today, every organization is in the influence business. We influence customers to buy from us, employees to work for us, and the media to write about us. Gone are the days when you could be your own island. Now, to be successful, you need to live within the influence ecosystem and that requires a change of mindset. Fortunately, Philip Sheldrake will show you how. David Meerman Scott, bestselling author of The New Rules of Marketing & PR and the new hit Real-Time Marketing & PR

Rochester, NY: James Vick, 1881. First edition. Hardcover. Very Good. Filled throughout with images, including 14 chromolithographs, several portraits, and a thousand cuts: chromos protected by tissue sheets.. Octavo, viii, [112], 304, [113-152], 305 - 392pp., half morocco, marbled boards, rehinged. Ex libris Effie L. Shipman (probably of Girard, Pennsylvania). "With pleasure I present to the world my FLORAL GUIDE for 1881, for I think it the handsomest issued during the quarter of a century of its publication. Of its value as a Guide and instructor my readers must judge. That is it prized by the lovers of Flowers and the cultivators of choice Vegetables is evident from the fact that a quarter of a million copies were called for last year ...." Thus opens the first of two of the Floral Guide issues contained herewith. The January issue of VICK'S MAGAZINE has as cheery and optimistic an opening as I have ever seen. The December issue has two chromos, including an excellent on of the "Golden "… Read More