Building Strong Brands Hardcover - 1995
by David A. Aaker
In Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now Aaker uses real brand-building cases from Saturn, GE, Kodak, and others to demonstrate how the best brand managers create brand equity.
From the rear cover
As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitve advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed.
Details
- Title Building Strong Brands
- Author David A. Aaker
- Binding Hardcover
- Edition First Edition
- Pages 400
- Volumes 1
- Language ENG
- Publisher Free Press, New York, NY, U.S.A.
- Date 1995-12
- Illustrated Yes
- Features Bibliography, Illustrated, Index
- ISBN 9780029001516 / 002900151X
- Weight 1.26 lbs (0.57 kg)
- Dimensions 9.52 x 6.5 x 1.33 in (24.18 x 16.51 x 3.38 cm)
- Library of Congress subjects Brand name products - Management, Brand name products - Valuation - Management
- Library of Congress Catalog Number 95009238
- Dewey Decimal Code 658.827
Media reviews
Citations
- Booklist, 11/15/1995, Page 522
- Library Journal, 11/15/1995, Page 84
- Publishers Weekly, 10/16/1995, Page 0
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