Marketing: An Introduction Plus 2017 Mylab Marketing with Pearson Etext -- Access Card Package Paperback - 2017
by Gary Armstrong; Philip Kotler
From the publisher
NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, and registrations are not transferable. To register for and use Pearson's MyLab & Mastering products, you may also need a Course ID, which your instructor will provide. Used books, rentals, and purchases made outside of Pearson If purchasing or renting from companies other than Pearson, the access codes for Pearson's MyLab & Mastering products may not be included, may be incorrect, or may be previously redeemed. Check with the seller before completing your purchase. For undergraduate courses on the Principles of Marketing. This package includes MyMarketingLab(TM) An Introduction to the World of Marketing Using a Proven, Practical, and Engaging Approach Marketing: An Introduction shows readers how customer value--creating it and capturing it--drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package. The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving readers with a richer understanding of basic marketing concepts, strategies, and practices. Personalize Learning with MyMarketingLab MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. 0134472497 / 9780134472492 Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package Package consists of:
- 013414953X / 9780134149530 Marketing: An Introduction
- 0134132351 / 9780134132358 MyMarketingLab with Pearson eText -- Access Card -- for Marketing: An Introduction
Details
- Title Marketing: An Introduction Plus 2017 Mylab Marketing with Pearson Etext -- Access Card Package
- Author Gary Armstrong; Philip Kotler
- Binding Paperback
- Edition 13 PCK PAP
- Pages 672
- Volumes 1
- Language ENG
- Publisher Pearson
- Date 2017
- ISBN 9780134787343 / 013478734X
- Weight 2.9 lbs (1.32 kg)
- Dimensions 10.8 x 8.5 x 0.9 in (27.43 x 21.59 x 2.29 cm)
About the author
Remote Content Loading...
Hang on… we’re fetching the requested page.
Book Conditions Explained
Biblio’s Book Conditions
-
As NewThe book is pristine and free of any defects, in the same condition as when it was first newly published.
-
Fine (F)A book in fine condition exhibits no flaws. A fine condition book closely approaches As New condition, but may lack the crispness of an uncirculated, unopened volume.
-
Near Fine (NrFine or NF)Almost perfect, but not quite fine. Any defect outside of shelf-wear should be noted.
-
Very Good (VG)A used book that does show some small signs of wear - but no tears - on either binding or paper. Very good items should not have writing or highlighting.
-
Good (G or Gd.)The average used and worn book that has all pages or leaves present. ‘Good’ items often include writing and highlighting and may be ex-library. Any defects should be noted. The oft-repeated aphorism in the book collecting world is “good isn’t very good.”
-
FairIt is best to assume that a “fair” book is in rough shape but still readable.
-
Poor (P)A book with significant wear and faults. A poor condition book can still make a good reading copy but is generally not collectible unless the item is very scarce. Any missing pages must be specifically noted.