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The Advanced Dictionary of Marketing: Putting Theory to Use
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The Advanced Dictionary of Marketing: Putting Theory to Use Hardcover - 2008

by Scott Dacko


Details

  • Title The Advanced Dictionary of Marketing: Putting Theory to Use
  • Author Scott Dacko
  • Binding Hardcover
  • Edition First Edition
  • Pages 664
  • Volumes 1
  • Language ENG
  • Publisher Oxford University Press, USA
  • Date 2008-02-03
  • Features Bibliography, Index
  • ISBN 9780199285990 / 0199285993
  • Weight 2.16 lbs (0.98 kg)
  • Dimensions 8.5 x 5.5 x 1.63 in (21.59 x 13.97 x 4.14 cm)
  • Themes
    • Aspects (Academic): Reference
  • Library of Congress subjects Marketing
  • Library of Congress Catalog Number 2007028402
  • Dewey Decimal Code 658.800

About the author

Scott Dacko is a Lecturer in Marketing and Strategic Management at Warwick Business School. His research interests include timing in marketing and strategy, market entry and new product introduction timing; marketing management, managerial timing decisions; consumer behaviour, marketing education, and skill development research.
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The Advanced Dictionary of Marketing: Putting Theory to Use [Hardcover] Dacko, Scott
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The Advanced Dictionary of Marketing: Putting Theory to Use [Hardcover] Dacko, Scott

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The Advanced Dictionary of Marketing: Putting Theory to Use
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The Advanced Dictionary of Marketing: Putting Theory to Use

by Dacko, Scott

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The Advanced Dictionary of Marketing: Putting Theory to Use
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The Advanced Dictionary of Marketing: Putting Theory to Use

by Dacko, Scott

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The Advanced Dictionary of Marketing: Putting Theory to Use

The Advanced Dictionary of Marketing: Putting Theory to Use

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The Advanced Dictionary of Marketing: Putting Theory to Use

The Advanced Dictionary of Marketing: Putting Theory to Use

by Scott Dacko

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9780199285990 / 0199285993
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Hardback. New. This advanced dictionary of marketing focuses on leading-edge terminology for use by people who are serious about the theory and practice of marketing. With over 1,000 entries ranging in length and depth, it is the ideal reference guide for researchers, directors, managers, and anyone studying marketing for a professional or academic qualification.
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