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Olympic Turnaround: How the Olympic Games Stepped Back from the Brink of
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Olympic Turnaround: How the Olympic Games Stepped Back from the Brink of Extinction to Become the World's Best Known Brand Hardcover - 2006

by Michael Payne; Foreword by Martin Sorrell


Details

  • Title Olympic Turnaround: How the Olympic Games Stepped Back from the Brink of Extinction to Become the World's Best Known Brand
  • Author Michael Payne; Foreword by Martin Sorrell
  • Binding Hardcover
  • Edition First Printing
  • Pages 368
  • Volumes 1
  • Language ENG
  • Publisher Bloomsbury Publishing PLC, Connecticut, London
  • Date 2006-01-01
  • Illustrated Yes
  • Features Bibliography, Dust Cover, Illustrated, Index, Table of Contents
  • ISBN 9780275990305 / 0275990303
  • Weight 1.58 lbs (0.72 kg)
  • Dimensions 9.52 x 6.38 x 1.28 in (24.18 x 16.21 x 3.25 cm)
  • Library of Congress subjects Olympics - Political aspects - History, Sports and state - History
  • Library of Congress Catalog Number 2005032679
  • Dewey Decimal Code 796.48

Media reviews

Citations

  • Choice, 07/01/2006, Page 2032
  • Reference and Research Bk News, 08/01/2006, Page 104

About the author

Michael Payne is Special Advisor to Bernie Ecclestone, Chairman and CEO of Formula One Management. He has spent the past 25 years as a senior executive in the sports marketing industry. In 1983 he was hired to create the first ever global marketing strategy for the Olympic Games, and subsequently served as the first marketing director of the International Olympic Committee (overseeing marketing of fifteen Summer and Winter Games), and director of Olympic global broadcast and media rights. Nominated by Advertising Age as one of the world's most influential marketers, he is frequently featured and quoted as an authority on issues related to the Olympics, sports management, and marketing.
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Olympic Turnaround : How the Olympic Games Stepped Back from the Brink of Extinction to Become the World's Best Known Brand

by Michael Payne

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Olympic Turnaround : How the Olympic Games Stepped Back from the Brink of Extinction to Become the World's Best Known Brand

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Olympic Turnaround: How the Olympic Games Stepped Back from the Brink of Extinction to Become the World's Best Known Brand

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Olympic Turnaround : How the Olympic Games Stepped Back from the Brink of Extinction to Become the World's Best Known Brand

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Olympic Turnaround : How the Olympic Games Stepped Back from the Brink of Extinction to Become the World's Best Known Brand

by Payne, Michael

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Olympic Turnaround: How the Olympic Games Stepped Back from the Brink of Extinction to Become the World's Best Known Brand

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Olympic Turnaround: How the Olympic Games Stepped Back from the Brink of Extinction to Become the World's Best Known Brand

by Payne, Michael

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