Description:
London: Cassell Educational Litd, 1993. Card Covers. Trade Size. 252 pp. includes References, Author & Subject Index. Top front corner tip worn, lower front corner lightly rubbed. Several very tiny spots on first page otherwise clean, tight binding. Examines in detail key areas in the field of consumer behaviour. Designed for teaching consumer behaviour at first and second degree level. Also relevant for teaching marketing, economics and psychology and for practitioners in marketing, market research and advertising. . Reprint. Soft Cover. Very Good. 8vo - over 7¾" - 9¾" tall.
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Details
- Title Changing Consumer Behaviour
- Author Robert East
- Binding Hardcover
- Edition U. S. EDITION
- Pages 252
- Volumes 1
- Language ENG
- Publisher Cassell, London
- Date 1991-12
- ISBN 9780304325337 / 0304325333
- Library of Congress subjects Consumer behavior
- Library of Congress Catalog Number 91036570
- Dewey Decimal Code 658.834
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Changing Consumer Behaviour
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