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Digital and Social Media Marketing: A Results-Driven Approach Paperback - 2020
by Aleksej Heinze (Editor); Gordon Fletcher (Editor); Ana Cruz (Editor)
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- Title Digital and Social Media Marketing: A Results-Driven Approach
- Author Aleksej Heinze (Editor); Gordon Fletcher (Editor); Ana Cruz (Editor)
- Binding Paperback
- Pages 336
- Volumes 1
- Language ENG
- Publisher Routledge
- Date 2020-04-30
- Illustrated Yes
- Features Bibliography, Illustrated, Index
- ISBN 9780367236021 / 0367236028
- Weight 1.1 lbs (0.50 kg)
- Dimensions 9.1 x 6.1 x 0.8 in (23.11 x 15.49 x 2.03 cm)
- Library of Congress subjects Electronic commerce, Internet marketing
- Library of Congress Catalog Number 2019051095
- Dewey Decimal Code 658.872
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Digital and Social Media Marketing: A Results-Driven Approach
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New. The second edition of Digital and Social Media Marketing is an up to date, industry-led results-driven guide to digital marketing. Mixing academic theory with practical examples from a range of different organisations worldwide, it provides insight into, and techniques to enable, the creation, development and maintenance of a successful digital presence. This highly regarded textbook has been fully revised to bring the content up to date with the newest digital technologies. With topics including developing an effective digital presence, search engine optimization, and measuring brand awareness, the new edition also looks at digital ethics, General Data Protection Regulation (GDPR) and privacy, Artificial Intelligence (AI) and Machine Learning, and Voice strategies. New international case studies are explored, including Alibaba and Amazon, as well as revised practical exercises in each chapter, enable students to see how the concepts underpinning digital and social media marketing support…
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Digital and Social Media Marketing: A Results-driven Approach
by Heinze, Aleksej (Editor)/ Fletcher, Gordon (Editor)/ Rashid, Tahir (Editor)/ Cruz, Ana (Editor)
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Digital and Social Media Marketing: A Results-Driven Approach
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Digital and Social Media Marketing
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Digital and Social Media Marketing: A Results-driven Approach
by Heinze, Aleksej (Editor)/ Fletcher, Gordon (Editor)/ Rashid, Tahir (Editor)/ Cruz, Ana (Editor)
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Digital and Social Media Marketing
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DIGITAL AND SOCIAL MEDIA MARKETING : A RESULTS-DRIVEN APPROACH, 2ND EDITION
by Aleksej Heinze, Gordon Fletcher, Tahir Rashid, Ana Cruz
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DIGITAL AND SOCIAL MEDIA MARKETING : A RESULTS-DRIVEN APPROACH, 2ND EDITION
by Aleksej Heinze, Gordon Fletcher, Tahir Rashid, Ana Cruz
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