The Constant Contact Guide to Email Marketing Hardcover - 2009 - 1st Edition

From the jacket flap

Constant Contact is America's premier email marketing services provider. Hundreds of thousands of small business and nonprofit clients rely on Constant Contact for technology, support, and education to promote their products, services, or causes via email. Written by a top executive from Constant Contact, this unique book provides comprehensive, practical guidance on the ins and outs of great email marketing. Whether you're starting your own small business or need to modernize your current marketing strategies, this book will get you up to speed fast.

You'll learn:

• Ten email pitfalls that will get your business into trouble

• Ten things your customers expect you to do

• How to reap the "soft benefits" of email marketing

• How to use email in combination with other marketing efforts

• How four types of permissions can make or break your strategy

• How to build an email list that is valuable and effective

• How to create highly impressionable content

• How to choose an effective, professional email format

• How to ensure your emails are delivered, opened, and read

• How to overcome email filters and other delivery challenges

With The Constant Contact Guide to Email Marketing, you'll learn to avoid the common mistakes of email marketing, give your customers content they love, and combine an effective email marketing strategy with your traditional marketing efforts. If you want to give your business a boost, reach out and make contact.

CONSTANT CONTACT is the leading provider of email marketing software and tools for small businesses, associations, and nonprofits. Hundreds of thousands of customers worldwide use Constant Contact to create successful email newsletters and online surveys.