How to Conduct Your Own Survey Paperback - 1994
by Priscilla Salant; Don A. Dillman
"How to Conduct Your Own Survey" gives readers everything needed to do it themselves. Without any prior training, they can learn expert techniques for conducting accurate, low-cost surveys. In step-by-step language, Priscilla Salant and Don. A. Dillman provide the tools readers need.
From the rear cover
A nuts-and-bolts guide to conducting your own professional-quality surveys without paying professional fees. How can you gauge public support for a cause or test the market for a product or service? What are the best methods for validating opinions for use in a paper or dissertation? A well-documented survey is the answer. But what if you don't have thousands of dollars to commission one? No problem. How to Conduct Your Own Survey gives you everything you need to do it yourself! Without any prior training, you can learn expert techniques for conducting accurate, low-cost surveys. In step-by-step, down-to-earth language, Priscilla Salant and Don A. Dillman give you the tools you need to:
- Determine which type of survey is best for you
- Estimate the cost of your survey
- Conduct mail, telephone, and face-to-face surveys
- Draw accurate samples
- Write effective questionnaires
- Compile and report results
- Avoid common survey errors
- Find reliable outside assistance
- And much more
Details
- Title How to Conduct Your Own Survey
- Author Priscilla Salant; Don A. Dillman
- Binding Paperback
- Edition [ Edition: first
- Pages 256
- Volumes 1
- Language ENG
- Publisher Wiley, New York
- Date 1994-12-13
- ISBN 9780471012733 / 0471012734
- Weight 1.08 lbs (0.49 kg)
- Dimensions 9.26 x 7.52 x 0.75 in (23.52 x 19.10 x 1.91 cm)
- Library of Congress subjects Social sciences - Research, Social surveys
- Library of Congress Catalog Number 94-5636
- Dewey Decimal Code 300.723
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