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The Pdma Handbook of New Product Development
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The Pdma Handbook of New Product Development Hardcover - 1996

by Milton D. Rosenau; Abbie Griffin; George A. Castellion


Details

  • Title The Pdma Handbook of New Product Development
  • Author Milton D. Rosenau; Abbie Griffin; George A. Castellion
  • Binding Hardcover
  • Edition 7th Printing
  • Pages 656
  • Volumes 1
  • Language ENG
  • Publisher Wiley, Hoboken, NJ, U.S.A.
  • Date 1996-09
  • Illustrated Yes
  • ISBN 9780471141891 / 0471141895
  • Weight 2.46 lbs (1.12 kg)
  • Dimensions 9.52 x 6.39 x 1.42 in (24.18 x 16.23 x 3.61 cm)
  • Library of Congress subjects Marketing - United States, New products - United States - Management
  • Library of Congress Catalog Number 96033743
  • Dewey Decimal Code 658.575

About the author

About the editors

MILTON D. ROSENAU, Jr., FCMC, is President of the Product Development & Management Association (PDMA). He is the founder and head of Rosenau Consulting Company, a specialized management consulting firm whose clients include leading manufacturers of high-technology industrial products. A well-known author, his books include Managing the Development of New Products and Faster New Product Development.

ABBIE GRIFFIN, PhD, is an associate professor at the University of Chicago, with a joint appointment in the Marketing and Operations Management Departments. She is the PDMA's Treasurer and has published articles on product development in Marketing Science, Sloan Management Review, and the Journal of Product Innovation Management.

GEORGE CASTELLION, the founder and head of SSC Associates, is a management consultant in new product development, providing services to clients in R&D-intensive industries. He is also founding Director of the PDMA's Frontier Dialogues on the Fuzzy Front End and on New Product Teams, and is the PDMA's Vice President for Association Development.

NED ANSCHUETZ, PhD, is a Senior Vice President at DDB Needham Worldwide, where he has worked since 1979. He is a Group Director of Strategic Planning and Research, as well as Research Director for the agency's new products group, and an active member of the PDMA and the American Marketing Association.

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The PDMA Handbook of New Product Development

The PDMA Handbook of New Product Development

by Anschuetz, Ned F.

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The PDMA Handbook of New Product Development

The PDMA Handbook of New Product Development

by Ned F. Anschuetz; Abbie Griffin; George A. Castellion; Rosenau, Milton D., Jr.

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Wiley & Sons, Incorporated, John, 1996. Hardcover. Very Good. Disclaimer:A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.
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The PDMA Handbook of New Product Development
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The PDMA Handbook of New Product Development

by Milton D. Rosenau; Abbie Griffin; George A. Castellion; Ned F. Anschuetz

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The PDMA Handbook of New Product Development
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The PDMA Handbook of New Product Development

by Rosenau, Milton D.

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The PDMA Handbook of New Product Development .
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The PDMA Handbook of New Product Development .

by Milton D. Rosenau, [Editor] .

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New York, NY John Wiley & Sons, 1996. Hardcover First Edition; First Printing indicated. Fine in Fine DJ: Book shows binding square and secure; text clean. DJ unclipped. As New. NOT a Remainder, Book-Club, or Ex-Library. 8vo. 636pp. Senior Editors: Abbie Griffin, George A. Castellion, and Ned Anschuetz. Hardback with DJ. The PDMA Handbook is one of those rare and valuable books that characterizes a "body of knowledge" for a professional discipline. It was produced by the preeminent industry organization for New Product Development (NPD) professionals, the PDMA .... This text describes current, best practices in NPD and includes contributions from knowledge leaders in academia, consulting, and industry practice. If you are a CEO, COO, CTO, Marketing Manager, Product Manager, Product Planner, Engineering Manager, Project Manager, Program Manager, or any other professional involved in new product development (especially for technically complex products like hardware and software) you… Read More
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The PDMA Handbook of New Product Development
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The PDMA Handbook of New Product Development

by Milton D. Rosenau, Jr. (Edited by) Abbie Griffin, George Castellion, Ned Anscheutz (Senior Editors)

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New York: John Wiley & Sons, Inc., 1996. 7th Printing . Hardcover. Very Good/Very Good. 8vo or 8° (Medium Octavo): 7¾" x 9¾" tall. Keithley & Associates, Inc. (jacket Design). 636 pp. Solidly bound copy and dj with minimal external wear, crisp pages and clean text.
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The PDMA Handbook of New Product Development
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The PDMA Handbook of New Product Development

by Rosenau, Milton D.; Griffin, Abbie; Castellion, George A.; Anschuetz, Ned F

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Wiley, 1996-09-27. Hardcover. New. New. In shrink wrap. Looks like an interesting title!
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