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Guts: The Seven Laws of Business That Made Chrysler the World's Hottest Car
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Guts: The Seven Laws of Business That Made Chrysler the World's Hottest Car Company Hardcover - 1998 - 1st Edition

by Robert A. Lutz


Summary

"Read it for no other reason than to learn Bob's Seven Immutable Laws of Business. . . . This is vintage Bob-contrarian, thoughtful, and he's really fun to read." --Forbes In this edition of Bob Lutz's bestselling account of the business philosophy with which he revolutionized Chrysler and much of the automotive industry, Lutz reveals his unique brand of creative management. Readers will learn many lessons herein, including why the key to success in any business is maintaining a positive tension between the creative minds and the buttoned-up financial minds, and how to attract, motivate, and strategically deploy each type throughout an organization. This book features a new introduction and an epilogue in which Lutz introduces an eighth law that helps today's business leaders put his famed Seven Immutable Laws of Business into sharper perspective. Robert A. Lutz (Scarsdale, NY) is General Motor's Vice Chairman of Product Developm...

First line

THE FLASH-FLASH-FLASH OF THE CAMERA STROBES WAS NEARLY BLINDING as I rose to my feet, buttoned my jacket (my "incongruous-from-the -beginning" mix of a Swiss-German upbringing coupled with my decade of service in the United States Marine Corps taught me that a gentleman always buttons his suit coat upon standing), and posed for a picture I most certainly did not want to pose for.

Details

  • Title Guts: The Seven Laws of Business That Made Chrysler the World's Hottest Car Company
  • Author Robert A. Lutz
  • Binding Hardcover
  • Edition number 1st
  • Edition 1
  • Pages 226
  • Volumes 1
  • Language ENG
  • Publisher John Wiley & Sons, New York
  • Date September 15, 1998
  • Illustrated Yes
  • ISBN 9780471295617 / 0471295612
  • Weight 1.14 lbs (0.52 kg)
  • Dimensions 9.33 x 6.3 x 0.91 in (23.70 x 16.00 x 2.31 cm)
  • Library of Congress subjects Corporate turnarounds - United States, Automobile industry and trade - United
  • Library of Congress Catalog Number 98-29124
  • Dewey Decimal Code 338.762

About the author

ROBERT A. LUTZ recently retired as vice chairman of Chrysler Corporation. He has held senior management positions in four of the world's top car companies: Ford, General Motors, BMW, and Chrysler. Automotive News calls him "the towering figure in the American automobile industry in the last three decades of this century." He is also known as one of the most colorful and successful business leaders of his generation.
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Guts: The Seven Laws of Business That Made Chrysler the World's Hottest Car Company

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Guts : The Seven Laws of Business That Made Chrysler the World's Hottest Car Company

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Guts : The Seven Laws of Business That Made Chrysler the World's Hottest Car Company
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Guts : The Seven Laws of Business That Made Chrysler the World's Hottest Car Company
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Guts : The Seven Laws of Business That Made Chrysler the World's Hottest Car Company

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Guts: The Seven Laws of Business That Made Chrysler the World's Hottest Car Company
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Guts: The Seven Laws of Business That Made Chrysler the World's Hottest Car Company

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Guts : The Seven Laws Of Business That Made Chrysler The World's Hottest Car Company

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New York, New York, U. S. A.: John Wiley & Sons , 1998. First Edition 1st Printing. Hardcover. Fine/Fine. 8vo - over 7¾" - 9¾" tall. First Edition (Number Line With The One Present). Includes Index. The Book Is Bound In Red Paper Over Boards With Gilt Lettering On The Spine. Fine Condition.
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Guts: The Seven Laws of Business That Made Chrysler the World's Hottest Car Company

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Wiley, 1998. Red paper over boards with gilt print on spine; 226 pages; tight binding; top corners are bumped; no marks; no chips or tears; text block is bright and clean. '"Listening to Lutz is like hearing a Viper engine come to life. It's raw and pure. He loves speed, whether it's related to cars, fighter jets, or change in an organization."-Kent Kresa, Chief Executive Officer Northrop Grumman Corporation.'. First Edition/First Printing. Hard Cover. Very Good/As New. 8vo - over 7¾ - 9¾" tall. Book.
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