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Strategic Market Management
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Strategic Market Management Paperback - 2004

by David A. Aaker


First line

In the 1930s, Sears and Montgomery Ward were approximately equal in sales, profits, capability, and potential.

Details

  • Title Strategic Market Management
  • Author David A. Aaker
  • Binding Paperback
  • Edition 7th edition
  • Pages 356
  • Volumes 1
  • Language ENG
  • Publisher John Wiley & Sons, USA
  • Date March 26, 2004
  • Illustrated Yes
  • ISBN 9780471484264 / 0471484261
  • Weight 0.97 lbs (0.44 kg)
  • Dimensions 8.98 x 6.08 x 0.56 in (22.81 x 15.44 x 1.42 cm)
  • Library of Congress subjects Marketing - Management
  • Library of Congress Catalog Number 2004042209
  • Dewey Decimal Code 658.8

About the author

David Aaker is professor of Marketing, Emeritus at the Haas School of Business, University of California Berkeley. He is a leading expert on brand strategy and strategic marketing. He is the author of over seven books for both the practioner and the student of marketing.
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Strategic Market Management
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Strategic Market Management

by Aaker, D. A.

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John Wiley & Sons, 2005. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780471484264
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Strategic Market Management
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Strategic Market Management

by Aaker, David A.

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Strategic Market Management
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Strategic Market Management

by Aaker, David A.

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ISBN 10 / ISBN 13
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John Wiley & Sons, 2004. Paperback. Good. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Strategic Market Management
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Strategic Market Management

by Aaker, David A.

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ISBN 10 / ISBN 13
9780471484264 / 0471484261
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UsedAcceptable. The item is very worn but continues to work perfectly. Signs of wear can include aesthetic issues such as scratches, dents, worn and creased covers, folded page corners and minor liquid stains. All pages and the cover are intact, but the dust cover may be missing. Pages may include moderate to heavy amount of notes and highlighting, but the text is not obscured or unreadable. Page edges may have foxing (age related spots and browning). May NOT include discs, access code or other supplemental materials.
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Strategic Market Management

Strategic Market Management

by David A. Aaker

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Paperback
ISBN 10 / ISBN 13
9780471484264 / 0471484261
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Wiley & Sons, Incorporated, John, 2004. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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SGD 8.17
FREE shipping to USA
Strategic Market Management

Strategic Market Management

by David A. Aaker

  • Used
  • Acceptable
  • Paperback
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Used - Acceptable
Binding
Paperback
ISBN 10 / ISBN 13
9780471484264 / 0471484261
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Seattle, Washington, United States
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Wiley & Sons, Incorporated, John, 2004. Paperback. Acceptable. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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SGD 8.17
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Strategic Market Management
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Strategic Market Management

by Aaker, David A

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ISBN 10 / ISBN 13
9780471484264 / 0471484261
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Wiley & Sons, Incorporated, John. Used - Good. Used book that is in clean, average condition without any missing pages.
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Strategic Market Management
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Strategic Market Management

by Aaker, David A

  • Used
Condition
Used - Good
ISBN 10 / ISBN 13
9780471484264 / 0471484261
Quantity Available
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Reno, Nevada, United States
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Wiley & Sons, Incorporated, John. Used - Good. Used book that is in clean, average condition without any missing pages.
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Strategic Market Management 7th Edition
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Strategic Market Management 7th Edition

by David Aaker

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  • Paperback
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Used - Fair Condition
Edition
Seventh Edition
Binding
Paperback
ISBN 10 / ISBN 13
9780471484264 / 0471484261
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John Wiley & Sons Inc, USA, 2005. Seventh Edition. Softcover. Fair Condition. Cover has shelf wear and book store stickers. Wavy pages at back of book from water damage, highlighting to text. Binding is tight. Good study copy. 352 pages. Quantity Available: 1. Shipped Weight: Under 500 grams. Category: Business, Finance & Marketing; ISBN: 0471484261. ISBN/EAN: 9780471484264. Pictures of this item not already displayed here available upon request. Inventory No: 1561027884. . 9780471484264
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Strategic Market Management 7th Edition
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Strategic Market Management 7th Edition

by David Aaker

  • Used
  • Paperback
Condition
Used - Good Condition
Edition
Seventh Edition
Binding
Paperback
ISBN 10 / ISBN 13
9780471484264 / 0471484261
Quantity Available
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Burgin, Kentucky, United States
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This seller has earned a 5 of 5 Stars rating from Biblio customers.
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Description:
John Wiley & Sons Inc, USA, 2005. Seventh Edition. Softcover. Good Condition. Used Good Condition, Text appears to have minor marking. Cover has medium wear, including mild edge and corner wear. Binding is tight. Looks Good! Has light water damage to some of the pages. 352 pages. Quantity Available: 1. Shipped Weight: Under 500 grams. Category: Business, Finance & Marketing; ISBN: 0471484261. ISBN/EAN: 9780471484264. Pictures of this item not already displayed here available upon request. Inventory No: 1561026564. . 9780471484264
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