Summary
First line
Why don't we observe movie popcorn price wars, similar to what other industries engage in from time to time?
From the jacket flap
The book presents the theory of value-- long established in economics--and details how any business can use various pricing strategies to create, communicate, and capture the value of their products and services. It takes a new approach of focusing on the external value as perceived by the customer and advocates matching price to value. Written in everyday language so it's valuable to beginning executives as well as professional pricers and marketers, it covers:
- What and how people buy
- The fallacy of commodity thinking
- The five Cs of value
- The market share myth
- The difference between cost-plus pricing and value pricing
- A comparison of the Subjective Theory of Value and the Labor Theory of Value
- Customer segmentation strategies
Complete with examples from a multitude of industries and successful entrepreneurs and peppered with quotes from business experts as well as economists, the book is not a dry treatise on an ethereal economic theory. It's lively and down-to-earth, using examples such as the high cost of popcorn in movie theaters, 99? pricing, and the way love-struck couples purchase engagement rings. It gets down-to-business, providing proven strategies and tactics CEOs, CFOs, marketing managers, and professional pricers can implement as a part of a value-based pricing architecture. If the purpose of your business is to add value to customers in order to earn profits, Pricing on Purpose can be incredibly valuable to your business!
Details
- Title Pricing on Purpose
- Author Ronald J. Baker
- Binding Hardcover
- Edition number 1st
- Edition 1
- Pages 400
- Volumes 1
- Language ENG
- Publisher Wiley
- Date 2006-02-01
- Features Bibliography, Dust Cover, Index, Table of Contents
- ISBN 9780471729808 / 0471729809
- Weight 1.52 lbs (0.69 kg)
- Dimensions 9.32 x 6.4 x 1.25 in (23.67 x 16.26 x 3.18 cm)
- Library of Congress subjects Pricing
- Library of Congress Catalog Number 2005023685
- Dewey Decimal Code 658.816
More Copies for Sale
Pricing on Purpose: Creating and Capturing Value
by Baker, Ronald J.
- Used
- Hardcover
- Condition
- Used; Very Good
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9780471729808 / 0471729809
- Quantity Available
- 1
- Seller
-
Milton Keynes , Buckinghamshire, United Kingdom
- Item Price
-
SGD 28.97SGD 19.03 shipping to USA
Show Details
Pricing on Purpose: Creating and Capturing Value
by Baker, Ronald J.
- Used
- Very Good
- Hardcover
- Condition
- Used - Very Good
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9780471729808 / 0471729809
- Quantity Available
- 1
- Seller
-
GORING BY SEA, West Sussex, United Kingdom
- Item Price
-
SGD 29.25SGD 14.84 shipping to USA
Show Details
Pricing on Purpose: Creating and Capturing Value
by Baker, Ronald J
- Used
- Good
- Hardcover
- Condition
- Used - Good
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9780471729808 / 0471729809
- Quantity Available
- 1
- Seller
-
Blaine, Washington, United States
- Item Price
-
SGD 24.21SGD 6.14 shipping to USA
Show Details
Pricing on Purpose : Creating and Capturing Value
by Baker, Ronald J
- Used
- Condition
- Used - Very Good
- ISBN 10 / ISBN 13
- 9780471729808 / 0471729809
- Quantity Available
- 1
- Seller
-
Mishawaka, Indiana, United States
- Item Price
-
SGD 41.47FREE shipping to USA
Show Details
Pricing on Purpose: Creating and Capturing Value
by Baker, Ronald J
- Used
- Very Good
- Hardcover
- Signed
- Condition
- Used - Very Good
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9780471729808 / 0471729809
- Quantity Available
- 1
- Seller
-
Clayton, North Carolina, United States
- Item Price
-
SGD 44.64SGD 5.76 shipping to USA
Show Details
Pricing on Purpose: Creating and Capturing Value
by Baker, Ronald J.
- Used
- Good
- Hardcover
- Condition
- Used - Good
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9780471729808 / 0471729809
- Quantity Available
- 1
- Seller
-
Newport Coast, California, United States
- Item Price
-
SGD 88.32FREE shipping to USA
Show Details
Pricing on Purpose: Creating and Capturing Value
by Ronald J. Baker
- New
- Hardcover
- Condition
- New
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9780471729808 / 0471729809
- Quantity Available
- 10
- Seller
-
Southport, Merseyside, United Kingdom
- Item Price
-
SGD 125.98SGD 17.23 shipping to USA
Show Details
Pricing on Purpose: Creating and Capturing Value
by Ronald J. Baker
- New
- Hardcover
- Condition
- New
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9780471729808 / 0471729809
- Quantity Available
- 10
- Seller
-
Southport, Merseyside, United Kingdom
- Item Price
-
SGD 138.29SGD 17.23 shipping to USA
Show Details
Pricing on Purpose: Creating and Capturing Value
by Baker, Ronald J
- New
- Hardcover
- Condition
- New
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9780471729808 / 0471729809
- Quantity Available
- 1
- Seller
-
San Diego, California, United States
- Item Price
-
SGD 126.49SGD 7.43 shipping to USA
Show Details
Pricing on Purpose
by Ronald J. Baker
- New
- Hardcover
- Condition
- New
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9780471729808 / 0471729809
- Quantity Available
- 3
- Seller
-
Woodside, New York, United States
- Item Price
-
SGD 147.00SGD 5.44 shipping to USA