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Portfolio Management for New Products
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Portfolio Management for New Products Hardcover - 2002

by Robert G. Cooper; Scott J. Edgett; Elko J. Kleinschmidt


Details

  • Title Portfolio Management for New Products
  • Author Robert G. Cooper; Scott J. Edgett; Elko J. Kleinschmidt
  • Binding Hardcover
  • Edition 2nd
  • Pages 400
  • Volumes 1
  • Language ENG
  • Publisher Basic Books (AZ), New York
  • Date 2002-01
  • Illustrated Yes
  • Features Dust Cover, Illustrated, Index, Table of Contents
  • ISBN 9780738205144 / 0738205141
  • Weight 1.31 lbs (0.59 kg)
  • Dimensions 9.22 x 6.37 x 1.33 in (23.42 x 16.18 x 3.38 cm)
  • Library of Congress subjects Portfolio management - Mathematical models
  • Library of Congress Catalog Number 2001098104
  • Dewey Decimal Code 332.6

About the author

Dr. Robert G. Cooper is ISBM Distinguished Research Fellow at Pennsylvania State University and Professor Emeritus at McMaster University in Canada. The author of several books, he is a fellow of the Product Development and Management Association since 1999.

Scott J. Edgett is associate professor of marketing at McMaster University and director of the Product Development Institute. He lives in Ancaster, Ontario.

Elko J. Kleinschmidt is professor of marketing and international business and director of the engineering and management program at McMaster University. He lives in Ancaster, Ontario.

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Portfolio Management For New Products: Second Edition
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Portfolio Management For New Products: Second Edition

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Portfolio Management For New Products: Second Edition
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Portfolio Management For New Products: Second Edition

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Portfolio Management For New Products: Second Edition
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Portfolio Management For New Products: Second Edition

by Cooper, Robert G.

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Portfolio Management For New Products: Second Edition
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Portfolio Management For New Products: Second Edition

by Cooper, Robert G.; Edgett, Scott J.; Kleinschmidt, Elko J

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Portfolio Management for New Products : Second Edition
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Portfolio Management for New Products : Second Edition

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Portfolio Management for New Products : Second Edition
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Portfolio Management for New Products : Second Edition

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Portfolio Management for New Products : Second Edition
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Portfolio Management for New Products : Second Edition

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Portfolio Management for New Products : Second Edition

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