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Consumer Insight: How to Use Data and Market Research to Get Closer to Your
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Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer Paperback - 2004

by Merlin Stone; Bryan Foss; Alison Bond


First line

This is not just another book about market research, or about customer relationship management - although it has much say about both.

Details

  • Title Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer
  • Author Merlin Stone; Bryan Foss; Alison Bond
  • Binding Paperback
  • Edition INTERNATIONAL ED
  • Pages 288
  • Volumes 1
  • Language ENG
  • Publisher Kogan Page
  • Date January 10, 2004
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index
  • ISBN 9780749442927 / 0749442921
  • Weight 1.12 lbs (0.51 kg)
  • Dimensions 8.7 x 6.7 x 1.11 in (22.10 x 17.02 x 2.82 cm)
  • Library of Congress subjects Customer relations - Management, Marketing research
  • Library of Congress Catalog Number 2004014622
  • Dewey Decimal Code 658.834

About the author

Bryan Foss is an independent non-executive director (NED), board level adviser, mentor and Visiting Professor. The majority of his work is in board governance and risk management (including operational, systems and data risks), also Business-to-Business marketing and sales, including international Key Account and partner management, SMB marketing and through-the-value-chain distribution management to employees and consumers. Bryan has a combination of commercial, regulatory, academic and professional roles, he is also an active board mentor for a very wide variety of organisations and individuals.
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Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer (Market Research in Practice)

by STONE, Merlin

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Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer (Market Research in Practice)

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Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer
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Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer

by Stone, M. et al

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Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer
Stock Photo: Cover May Be Different

Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer

by Stone, M. et al.

  • Used
  • Paperback
Condition
Used
Binding
Paperback
ISBN 10 / ISBN 13
9780749442927 / 0749442921
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Kogan Page, 2004. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780749442927
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SGD 3.49
SGD 22.25 shipping to USA
Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer (Market...
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Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer (Market Research in Practice)

by Stone, Merlin, Foss, Bryan, Bond, Alison

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Consumer Insight : How to Use Data and Market Research to Get Closer to Your Customer
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Consumer Insight : How to Use Data and Market Research to Get Closer to Your Customer

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Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer

Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer

by Stone, Merlin; Foss, Bryan; Bond, Alison

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  • Paperback
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ISBN 10 / ISBN 13
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Consumer Insight : How to Use Data and Market Research to Get Closer to Your Customer
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Consumer Insight : How to Use Data and Market Research to Get Closer to Your Customer

by Foss, Bryan, Bond, Alison, Stone, Merlin

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Consumer Insight : How to Use Data and Market Research to Get Closer to Your Customer
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Consumer Insight : How to Use Data and Market Research to Get Closer to Your Customer

by Foss, Bryan, Bond, Alison, Stone, Merlin

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ISBN 10 / ISBN 13
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Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer (Market...
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Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer (Market Research in Practice)

by Stone, Merlin

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ISBN 10 / ISBN 13
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