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Marketing for Dummies Paperback - 2004 - 2nd Edition
by Alexander Hiam
Summary
Covers everything from essential marketing principles and techniques to the latest methods and trends Want to sharpen your marketing skills to promote your products and services? Whether you're introducing a new product or jumpstarting your existing marketing plans, Marketing For Dummies, 3rd Edition, helps you get a handle on such basic marketing concepts as the four P's-product, pricing, positioning, and placement - and boost your sales with innovative new approaches. Packed with over 25 percent new and revised material, this practical, savvy, guide shows you how to treat every aspect of interacting with customers-including customer service and the product itself - as an opportunity to grow the organization. You'll learn how to prepare hard-hitting campaigns, plan a marketing budget and stick to it, and seize new opportunities to increase customer awareness and appreciation of your product or service. Explains Internet and search engine marketing to work for you Helps you identify customers where you least expect them Offers tips on using online resources to size up competitors Covers effective product positioning in a crowded marketplace Introduces guerilla and global marketing You don't have to be a marketing genius to expand your customer base and boost sales, but you will need a little help from Marketing For Dummies, 3rd Edition.
First line
Even though you are reading Chapter 1 of a book called Marketing For Dummies, you're probably already 'doing' quite a bit of marketing, maybe without even knowing it.
Details
- Title Marketing for Dummies
- Author Alexander Hiam
- Binding Paperback
- Edition number 2nd
- Edition 2
- Pages 380
- Volumes 1
- Language ENG
- Publisher Wiley Publishing
- Date April 30, 2004
- Illustrated Yes
- ISBN 9780764556005 / 0764556002
- Weight 1.27 lbs (0.58 kg)
- Dimensions 9.2 x 7.38 x 0.91 in (23.37 x 18.75 x 2.31 cm)
- Library of Congress Catalog Number 2004103169
- Dewey Decimal Code 658.8
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Hoboken, NJ: Wiley Pub, 2004. Paperback. Very Good. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Your complete toolbox for creating dynamic, effective marketing campaigns Includes index pt. I. Designing a great marketing program -- 1. Maximizing your marketing program -- 2. Clarifying your marketing strategy -- 3. Writing a marketing plan -- pt. II. Leveraging your marketing skills -- 4. Researching your customers, competitors, and industry -- 5. Engaging your marketing imagination -- 6. Pumping up your marketing communications -- pt. III. Advertising for fun and profit -- 7. Brochures, print ads, and other printed materials -- 8. Billboards, banners, signs, and more -- 9. Radio, video, and TV -- pt. IV. Finding powerful alternatives to advertising -- 10. Marketing on the Web -- 11. Publicity, giveaways, and word of mouth -- 12. Special events, trade shows, and other face-to-face marketing…
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