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Pharmaceutical Marketing: Principles, Environment, and Practice Paperback - 2002 - 1st Edition
by E. M. Kolassa; James Greg Perkins; Bruce R. Siecker
First line
"Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives."
Details
- Title Pharmaceutical Marketing: Principles, Environment, and Practice
- Author E. M. Kolassa; James Greg Perkins; Bruce R. Siecker
- Binding Paperback
- Edition number 1st
- Edition 1
- Pages 392
- Volumes 1
- Language ENG
- Publisher CRC Press, New York, New York, U.S.A
- Date 2002-03-01
- Features Bibliography, Index
- ISBN 9780789015839 / 0789015838
- Weight 1.26 lbs (0.57 kg)
- Dimensions 6.04 x 8.38 x 0.97 in (15.34 x 21.29 x 2.46 cm)
- Library of Congress subjects Pharmaceutical industry, Drugs - Marketing
- Library of Congress Catalog Number 2002022045
- Dewey Decimal Code 615.190
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Pharmaceutical Marketing : Principles, Environment, and Practice
by Perkins, James Greg, Kolassa, Eugene Mick, Siecker, Bruce R
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Pharmaceutical Marketing : Principles, Environment, and Practice
by Bruce R. Siecker; Eugene Mick Kolassa; James Greg Perkins
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CRC Press LLC, 2002. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Pharmaceutical Marketing : Principles, Environment, and Practice
by Perkins, James Greg, Kolassa, Eugene Mick, Siecker, Bruce R
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Pharmaceutical Marketing: Principles, Environment, and Practice
by Eugene Mick Kolassa; James Greg Perkins; Bruce R Siecker
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Pharmaceutical Marketing: Principles, Environment, and Practice
by Kolassa, Eugene Mick
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Pharmaceutical Marketing: Principles, Environment, and Practice
by Eugene Mick Kolassa
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New York, New York, U.S.A: Haworth Medical Pr, 2002. Soft cover. Fine. 8x5x0. Clean Over All With No Marks Folds Or Highlights Inside. Nearly As New Condition. 371 Pages With The Index. Paperback.- We can ship from Canada and the USA, based on your address. Specializing in academic, collectible and historically significant, providing the utmost quality and customer service satisfaction. For any questions feel free to email us.
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Pharmaceutical Marketing: Principles, Environment, and Practice
by Mickey C. Smith
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Paperback / softback. New. Explore the nuts and bolts of marketing pharmaceuticals today! Written by leading authorities in the field, Pharmaceutical Marketing: Principles, Environment, and Practice is the fifth in Dr. Mickey Smith's series of books on the subject which began in the 1960s. In this extraordinary book, he and his co-authors examine the principles of marketing pharmaceuticals, describe the environmental factors that affect their application, and show how these principles can be applied in response to those factors in practice. From the history and development of marketing pharmaceuticals to channel systems, legal requirements, budgeting, and product placement, this essential volume is a comprehensive text that will help students prepare for successful careers in this expanding field. From editor Mickey Smith: "Looking back on 40 years of experience, I've recently begun saying that most of the things I knew about pharmaceutical marketing over the years that made…
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Pharmaceutical Marketing
by Add Kolassa, Eugene Mick
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Pharmaceutical Marketing
by Kolassa, Eugene Mick
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Pharmaceutical Marketing
by James Greg Perkins Eugene Mick Kolassa
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The Haworth Press, Incorporated , pp. 371 . Papeback. New.
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