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Advertising and Anthropology: Ethnographic Practice and Cultural Perspectives
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Advertising and Anthropology: Ethnographic Practice and Cultural Perspectives Paperback - 2012 - 1st Edition

by Timothy de Waal Malefyt; Robert J. Morais


Details

  • Title Advertising and Anthropology: Ethnographic Practice and Cultural Perspectives
  • Author Timothy de Waal Malefyt; Robert J. Morais
  • Binding Paperback
  • Edition number 1st
  • Edition 1
  • Pages 200
  • Volumes 1
  • Language ENG
  • Publisher Routledge
  • Date 2012-10
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index, Table of Contents
  • ISBN 9780857852021 / 0857852027
  • Weight 0.75 lbs (0.34 kg)
  • Dimensions 9.1 x 6.1 x 0.5 in (23.11 x 15.49 x 1.27 cm)
  • Themes
    • Aspects (Academic): Anthropological
  • Library of Congress subjects Anthropology, Marketing research
  • Library of Congress Catalog Number 2012005581
  • Dewey Decimal Code 659.104

Media reviews

Citations

  • Choice, 04/01/2013, Page 0

About the author

Timothy de Waal Malefyt is Visiting Associate Professor at the Center for Positive Marketing, School of Business, Fordham University, New York.Robert J. Morais is a Principal of Weinman Schnee Morais Inc., a marketing research firm in New York, USA.
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Advertising and Anthropology : Ethnographic Practice and Cultural Perspectives
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Advertising and Anthropology : Ethnographic Practice and Cultural Perspectives

by Robert J. Morais; Timothy de Waal Malefyt

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Advertising and Anthropology: Ethnographic Practice and Cultural Perspectives
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Advertising and Anthropology: Ethnographic Practice and Cultural Perspectives

by Timothy de Waal Malefyt, Robert J. Morais

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Advertising and Anthropology: Ethnographic Practice and Cultural Perspectives
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Advertising and Anthropology: Ethnographic Practice and Cultural Perspectives

by de Waal Malefyt, Timothy; Morais, Robert J

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Advertising and Anthropology: Ethnographic Practice and Cultural Perspectives
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Advertising and Anthropology: Ethnographic Practice and Cultural Perspectives

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Advertising and Anthropology: Ethnographic Practice and Cultural Perspectives
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Advertising and Anthropology: Ethnographic Practice and Cultural Perspectives

by de Waal Malefyt, Timothy; Morais, Robert J

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Advertising and Anthropology

Advertising and Anthropology

by Timothy de Waal Malefyt

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Paperback / softback. New. This is a lively study of organizational culture, consumption practices, consumer marketing and the production of creativity in corporate settings. Reflecting the authors' experiences as professionals in the advertising and marketing research industry, this offers advice for practitioners and scholars in advertising and related industries.
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Advertising and Anthropology: Ethnographic Practice and Cultural Perspectives
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Advertising and Anthropology: Ethnographic Practice and Cultural Perspectives

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Advertising and Anthropology: Ethnographic Practice and Cultural Perspectives
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Advertising and Anthropology: Ethnographic Practice and Cultural Perspectives

by de Waal Malefyt, Timothy

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Advertising and Anthropology

Advertising and Anthropology

by Timothy de Waal Malefyt

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ISBN 10 / ISBN 13
9780857852021 / 0857852027
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Paperback / softback. New. This is a lively study of organizational culture, consumption practices, consumer marketing and the production of creativity in corporate settings. Reflecting the authors' experiences as professionals in the advertising and marketing research industry, this offers advice for practitioners and scholars in advertising and related industries.
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