Make Your Brand Matter: Experience-Driven Solutions to Capture Customers and Keep Them Loyal Hardcover -

From the jacket flap

Talk of digital transformation is becoming clich. The truth is that the era of digital transformation is already over. Those firms that failed to acknowledge and harness the power of digital technologies are dead or dying, while those that effectively transformed their business processes and models to align with digital capabilities are encountering new challenges and obstacles in an increasingly competitive marketplace.

In Make Your Brand Matter: Experience-Driven Solutions to Capture Customers and Keep Them Loyal, eminent brand and experience strategist Steve Soechtig delivers an essential and thought-provoking discussion of building and maintaining an impactful brand in the post-digital transformation era. In the book, the author walks you through the evolution of brand and experience, from the perspectives of digitally native and historical brands who have succeeded -- or failed -- to capture the loyalty of modern consumers.

Arguing that brand and experience are two sides of the same coin, the book explores case studies of firms that enabled new customer acquisition, customer value optimization, and customer loyalty by focusing on experiential concepts like personalization, transparency, transference, uniquity, and immediacy.

You'll find concrete strategies and hands-on techniques for accelerating your customers' progression from evaluators to loyal brand advocates and consider insightful discussions of why brand and experience reinforce one another. You'll learn why a customer's experience in dealing with your company must embrace, reflect, and reinforce brand identity.

A can't-miss resource for marketing professionals, founders, executives, managers, and other business leaders, Make Your Brand Matter is an essential guide to aligning how the world sees and interacts with your firm and how your organization cultivates and expresses its brand.