Step Into the Metaverse: How the Immersive Internet Will Unlock a Trillion-Dollar Social Economy Paperback - 2022

From the rear cover

Praise for Step into the METAVERSE

In Step into the Metaverse, Mark van Rijmenam takes a comprehensive view of the converging forces that will fuse and someday become a future paradigm for human growth, prosperity and existence. That is, unless we f* it up."

--John Gaeta, Creator, Inventor, Executive

"Van Rijmenam provides an extensive exploration of the metaverse. He surfaces timely questions of ethics and sovereignty. At this moment, while our next digital reality is still being constructed, this discussion is critical."

--Tiffany Xingyu Wang, President & Co-Founder, Oasis Consortium

"A comprehensive tour of vital contemporary metaverse discussions!"

--Neil Trevett, President, The Khronos Group

"Dr. Mark van Rijmenam does a masterful job sharing a promising vision of the nascent metaverse while also being pragmatic about the challenges and gaps in existing solutions."

--Alec Lazarescu, Founder, VerseTech Metaverse

"The next chapter of human existence is being formed right now, and as you 'step into the metaverse' you'll fully understand the power of the convergence of technology, consumer trends, brands and reinvention of personal self expression."

--Justin W. Hochberg, CEO & Founder, Virtual Brand Group

An insightful and eye-opening peek into the future of the internet

Step into the Metaverse: How the Immersive Internet Will Unlock a Trillion-Dollar Social Economy is a startlingly incisive and thought-provoking exploration of how the digital world, as we know it, will fundamentally change as the metaverse comes into its own. Poised to impact the everyday experiences of people, companies, and societies around the world, the metaverse offers us the opportunity to be who we want to be and where we want to be, all at a moment's notice. A fascinating read you won't be able to put down, Step into the Metaverse belongs in the hands of executives, managers, and other business leaders who play a role in digital transformation or execution. It's also an invaluable resource for anyone interested in the future of technology, the internet, and social interaction.