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Services Marketing
by Valarie A. Zeithaml Mary Jo Bitner
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ISE Services Marketing: Integrating Customer Focus Across the Firm
by Valarie Zeithaml
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Paperback / softback. New. <p>Zeithaml/Bitner/Gremler, <i>Services Marketing</i> introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers.  </p><p>• Managerial focused approach emphasizing the knowledge needed to implement service strategies for competitive advantage across industries. </p><p>• New chapter on "Artificial Intelligence and Service Robotics" and the implications for service marketing. </p><p>• New research references and examples in every chapter of new business models such as Airbnb and Uber along with greater emphasis on technology, digital and social marketing, Big Data, and data analytics as a service. </p><p>•…
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ISE Services Marketing: Integrating Customer Focus Across the Firm
by Zeithaml, Valarie A./ Bitner, Mary Jo/ Gremler Associate Professor of Marketing, Dwayne D.
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Exeter, Devon, United Kingdom
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McGraw Hill, 2023. Paperback. New. 8th edition. 560 pages. 9.92x7.91x0.91 inches.
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Services Marketing: Integrating Customer Focus Across the Firm ISE
by Valarie A. Zeithaml (Author), Mary Jo Bitner (Author), Dwayne D. Gremler Associate Professor of Marketing (Author)
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- 8th Edition
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Bangkok , Thailand
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New. Never used book
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