Skip to content

Principles of Marketing
Stock Photo: Cover May Be Different

Principles of Marketing Other -

by Philip Kotler; Text by (Art/Photo Books) Gary Armstrong; Text by (Art/Photo Books) Lloyd C. Harris


Details

  • Title Principles of Marketing
  • Author Philip Kotler; Text by (Art/Photo Books) Gary Armstrong; Text by (Art/Photo Books) Lloyd C. Harris
  • Binding Other
  • Volumes 1
  • Language ENG
  • Publisher Pearson
  • ISBN 9781292269566 / 1292269561
  • Library of Congress subjects Marketing
  • Library of Congress Catalog Number 2019035568
  • Dewey Decimal Code 658.8

About the author

Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University.

Gary Armstrong is a Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill.

Lloyd C. Harris is Head of the Marketing Department and Professor of Marketing at Birmingham Business School, University of Birmingham. His research has been widely disseminated via a range of marketing, strategy, retailing and general management journals.

Hongwei He is a Professor of Marketing at Alliance Manchester Business School, University of Manchester, and an Associate Editor for the Journal of Business Research.

Back to Top

More Copies for Sale

Principles of Marketing
Stock Photo: Cover May Be Different

Principles of Marketing

  • New
Condition
New
ISBN 10 / ISBN 13
9781292269566 / 1292269561
Quantity Available
1
Seller
Woodside, New York, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
SGD 105.98
SGD 5.45 shipping to USA

Show Details

Description:
Pearson Education , 8th Edition NO-PA16APR2015-KAP. Papeback. New.
Item Price
SGD 105.98
SGD 5.45 shipping to USA
Principles of Marketing

Principles of Marketing

by Hongwei He

  • New
  • Paperback
Condition
New
Binding
Paperback
ISBN 10 / ISBN 13
9781292269566 / 1292269561
Quantity Available
18
Seller
Uxbridge, Greater London, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
SGD 142.06
SGD 13.77 shipping to USA

Show Details

Description:
Paperback / softback. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; Enhance your students' understanding of the essential contemporary concepts of marketing. Principles of Marketing, 8th European Edition, is a core text for undergraduate and postgraduate marketing courses, covering a wide range of theor
Item Price
SGD 142.06
SGD 13.77 shipping to USA
Principles of Marketing
Stock Photo: Cover May Be Different

Principles of Marketing

by Kotler, Phil T./ Armstrong, Gary/ Harris, Lloyd C./ He, Prof Hongwei

  • New
  • Paperback
Condition
New
Binding
Paperback
ISBN 10 / ISBN 13
9781292269566 / 1292269561
Quantity Available
1
Seller
Exeter, Devon, United Kingdom
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
SGD 154.30
SGD 17.23 shipping to USA

Show Details

Description:
Pearson Education, 2019. Paperback. New. 8th edition. 720 pages. 10.83x8.27x0.98 inches.
Item Price
SGD 154.30
SGD 17.23 shipping to USA
Principles of Marketing

Principles of Marketing

by Kotler, Philip

  • Used
  • Paperback
Condition
Used
Binding
Paperback
ISBN 10 / ISBN 13
9781292269566 / 1292269561
Quantity Available
1
Seller
Umea, Sweden
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
SGD 187.80
SGD 18.15 shipping to USA

Show Details

Description:
Mass Market Paperback. Publisher: Pearson Education | 2020 | Mass Market Paperback | 720 p. | This book is brand new. | Language: Engelska --- Information regarding the book: Create market value through innovative customer connections and engagement. Principles of Marketing, 8th European Edition, by Kotler et al. covers a wide range of theoretical concepts and practical issues, accurately reflecting the fast-moving pace of marketing in the modern world. Ideal for both undergraduate and postgraduate marketing programmes, this textbook examines traditional aspects of marketing and blends them with modern and future concepts. This European Edition presents fundamental marketing information within an innovative customer-value framework to help you understand how to create value and build customer relationships. Key features for this edition include: • A wealth of examples, illustrating how companies use new digital technologies to maximise customer engagement • Improved learning design with… Read More
Item Price
SGD 187.80
SGD 18.15 shipping to USA