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Principles of Marketing Other -
by Philip Kotler; Text by (Art/Photo Books) Gary Armstrong; Text by (Art/Photo Books) Lloyd C. Harris
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- Title Principles of Marketing
- Author Philip Kotler; Text by (Art/Photo Books) Gary Armstrong; Text by (Art/Photo Books) Lloyd C. Harris
- Binding Other
- Volumes 1
- Language ENG
- Publisher Pearson
- ISBN 9781292269566 / 1292269561
- Library of Congress subjects Marketing
- Library of Congress Catalog Number 2019035568
- Dewey Decimal Code 658.8
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Principles of Marketing
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Pearson Education , 8th Edition NO-PA16APR2015-KAP. Papeback. New.
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Principles of Marketing
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Paperback / softback. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; Enhance your students' understanding of the essential contemporary concepts of marketing. Principles of Marketing, 8th European Edition, is a core text for undergraduate and postgraduate marketing courses, covering a wide range of theor
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Principles of Marketing
by Kotler, Phil T./ Armstrong, Gary/ Harris, Lloyd C./ He, Prof Hongwei
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Exeter, Devon, United Kingdom
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Pearson Education, 2019. Paperback. New. 8th edition. 720 pages. 10.83x8.27x0.98 inches.
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Principles of Marketing
by Kotler, Philip
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- 9781292269566 / 1292269561
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Umea, Sweden
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Mass Market Paperback. Publisher: Pearson Education | 2020 | Mass Market Paperback | 720 p. | This book is brand new. | Language: Engelska --- Information regarding the book: Create market value through innovative customer connections and engagement. Principles of Marketing, 8th European Edition, by Kotler et al. covers a wide range of theoretical concepts and practical issues, accurately reflecting the fast-moving pace of marketing in the modern world. Ideal for both undergraduate and postgraduate marketing programmes, this textbook examines traditional aspects of marketing and blends them with modern and future concepts. This European Edition presents fundamental marketing information within an innovative customer-value framework to help you understand how to create value and build customer relationships. Key features for this edition include: A wealth of examples, illustrating how companies use new digital technologies to maximise customer engagement Improved learning design with…
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