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Small Business Management: Launching & Growing Entrepreneurial Ventures Hardcover - 2016 - 18th Edition
by Justin G. Longenecker; J. William Petty; Leslie E. Palich
Summary
SMALL BUSINESS MANAGEMENT, 18e, provides the practical concepts,
entrepreneurial insights, and comprehensive resources you'll find essential
both now and throughout your management future. This market-leading text
places you in the role of decision-maker, allowing you to immediately apply
what you've learned to current challenges in today's small businesses. The
book's thorough emphasis on building business plans ensures that you can
effectively create, manage, and analyze a plan for your own venture.
Unforgettable examples and coverage of the most current developments in
business management today keep this engaging text as current and practical
now as it was when it led the market in its first edition 52 years ago.
Important Notice: Media content referenced within the product description
or the product text may not be available in the ebook version.
Details
- Title Small Business Management: Launching & Growing Entrepreneurial Ventures
- Author Justin G. Longenecker; J. William Petty; Leslie E. Palich
- Binding Hardcover
- Edition number 18th
- Edition 18
- Pages 712
- Volumes 1
- Language ENG
- Publisher Cengage Learning
- Date 2016-01
- Illustrated Yes
- ISBN 9781305405745 / 1305405749
- Weight 3.85 lbs (1.75 kg)
- Dimensions 10.9 x 8.5 x 1.2 in (27.69 x 21.59 x 3.05 cm)
- Library of Congress subjects Entrepreneurship, Small business - Management
- Library of Congress Catalog Number 2015947525
- Dewey Decimal Code 658.022
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