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The Long Tail
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The Long Tail Paperback - 2008

by Chris Anderson

In one of the most important business books since "The Tipping Point," Anderson shows how the future of commerce and culture isn't in hits, or the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.


From the publisher

Includes bibliographical references and index.

Details

  • Title The Long Tail
  • Author Chris Anderson
  • Binding Paperback
  • Edition Revised
  • Pages 288
  • Volumes 1
  • Language ENG
  • Publisher Hyperion - Acquired Assets, New York
  • Date 2008-07
  • Features Bibliography, Index, Price on Product - Canadian, Table of Contents
  • ISBN 9781401309664 / 1401309666
  • Weight 0.53 lbs (0.24 kg)
  • Dimensions 7.98 x 5.24 x 0.76 in (20.27 x 13.31 x 1.93 cm)
  • Ages 18 to UP years
  • Grade levels 13 - UP
  • Reading level 1230
  • Library of Congress subjects Internet marketing, Market segmentation
  • Library of Congress Catalog Number 2008004443
  • Dewey Decimal Code 658.802

About the author

Chris Anderson is Editor-in-Chief of Wired magazine, a position he's held since 2001. In 2002 and 2004, he led the magazine to a 2002 National Magazine Awards nomination for General Excellence. He has worked at The Economist, where he served as U.S. Business Editor. His career began at the two premier science journals, Science and Nature, where he served in several editorial capacities. He holds a Bachelor of Science degree in Physics from George Washington University and studied Quantum Mechanics and Science Journalism at the University of California at Berkeley.
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The Long Tail: Why the Future of Business is Selling Less of More
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The Long Tail: Why the Future of Business is Selling Less of More

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The Long Tail: Why the Future of Business is Selling Less of More

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