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Brandsimple: How the Best Brands Keep It Simple and Succeed
Stock Photo: Cover May Be Different

Brandsimple: How the Best Brands Keep It Simple and Succeed Paperback - 2007

by Allen P. Adamson; Foreword by Martin Sorrell


Details

  • Title Brandsimple: How the Best Brands Keep It Simple and Succeed
  • Author Allen P. Adamson; Foreword by Martin Sorrell
  • Binding Paperback
  • Edition International Ed
  • Pages 230
  • Volumes 1
  • Language ENG
  • Publisher Palgrave MacMillan
  • Date August 7, 2007
  • Illustrated Yes
  • ISBN 9781403984906 / 1403984905
  • Weight 0.65 lbs (0.29 kg)
  • Dimensions 9.1 x 6.1 x 0.8 in (23.11 x 15.49 x 2.03 cm)
  • Library of Congress subjects Brand name products - Planning, Business names - Philosophy
  • Dewey Decimal Code 658.827

About the author

Allen P. Adamson is Managing Director of Landor Associates, New York, a leading brand development firm within global leader Young & Rubicam. He has worked with clients including GE, IBM, Procter & Gamble, PepsiCo, Pfizer, Philip Morris, and Verizon. He has appeared on The Today Show and CNBC, and is often quoted in The New York Times, The Wall Street Journal, Advertising Age, USA Today, and BrandWeek.
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BrandSimple: How the Best Brands Keep it Simple and Succeed
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BrandSimple: How the Best Brands Keep it Simple and Succeed

by Adamson, Allen P

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Brandsimple: How the Best Brands Keep It Simple and Succeed
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Brandsimple: How the Best Brands Keep It Simple and Succeed

by Adamson A.P

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BrandSimple : How the Best Brands Keep It Simple and Succeed
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BrandSimple : How the Best Brands Keep It Simple and Succeed

by Adamson, Allen P

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BrandSimple : How the Best Brands Keep It Simple and Succeed
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BrandSimple : How the Best Brands Keep It Simple and Succeed

by Adamson, Allen P

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ISBN 10 / ISBN 13
9781403984906 / 1403984905
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BrandSimple: How the Best Brands Keep it Simple and Succeed
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BrandSimple: How the Best Brands Keep it Simple and Succeed

by Adamson, Allen P.

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ISBN 10 / ISBN 13
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BrandSimple: How the Best Brands Keep it Simple and Succeed
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BrandSimple: How the Best Brands Keep it Simple and Succeed

by Adamson, Allen P.; Sorrell, Martin [Foreword]

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Brandsimple: How the Best Brands Keep It Simple and Succeed

Brandsimple: How the Best Brands Keep It Simple and Succeed

by Adamson, Allen P.

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BrandSimple: How the Best Brands Keep it Simple and Succeed

BrandSimple: How the Best Brands Keep it Simple and Succeed

by Adamson A.P

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Brandsimple: How the Best Brands Keep It Simple and Succeed
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Brandsimple: How the Best Brands Keep It Simple and Succeed

by Adamson, Allen P.

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BrandSimple: How the Best Brands Keep it Simple and Succeed
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BrandSimple: How the Best Brands Keep it Simple and Succeed

by Adamson, Allen P.

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9781403984906 / 1403984905
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