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The Food Industry Wars: Marketing Triumphs and Blunders
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The Food Industry Wars: Marketing Triumphs and Blunders Hardcover - 1998

by Ronald D. Michman; Edward M. Mazze


Details

  • Title The Food Industry Wars: Marketing Triumphs and Blunders
  • Author Ronald D. Michman; Edward M. Mazze
  • Binding Hardcover
  • Edition 1st
  • Pages 280
  • Volumes 1
  • Language ENG
  • Publisher Bloomsbury Publishing PLC
  • Date 1998-06-25
  • Features Bibliography, Dust Cover, Index
  • ISBN 9781567201116 / 1567201113
  • Weight 1.26 lbs (0.57 kg)
  • Dimensions 9.21 x 6.14 x 0.69 in (23.39 x 15.60 x 1.75 cm)
  • Library of Congress subjects Food industry and trade - United States, Food - Marketing
  • Library of Congress Catalog Number 97032992
  • Dewey Decimal Code 664.006

About the author

RONALD D. MICHMAN is Professor Emeritus of Marketing, Shippensburg University, Pennsylvania. Widely published in professional journals and a member of several editorial boards, he is the author or coauthor of seven books including Retailing Triumphs and Blunders (Quorum, 1995), Lifestyle Market Segmentation (Praeger, 1991), and Marketing to Changing Consumer Markets (Praeger, 1983).

EDWARD M. MAZZE is Dean and the Alfred J. Verrecchia--Hasbro, Inc., Leadership Chair in Business, College of Business Administration, the University of Rhode Island.

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The Food Industry Wars: Marketing Triumphs and Blunders
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The Food Industry Wars: Marketing Triumphs and Blunders

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THE FOOD INDUSTRY WARS: MARKETING TRIUMPHS AND BLUNDERS
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