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Branded Customer Service: The New Competitive Edge
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Branded Customer Service: The New Competitive Edge Hardcover - 2004 - 1st Edition

by Janelle Barlow


First line

Branding is one of the hottest topics in business today.

Details

  • Title Branded Customer Service: The New Competitive Edge
  • Author Janelle Barlow
  • Binding Hardcover
  • Edition number 1st
  • Edition 1
  • Pages 259
  • Volumes 1
  • Language ENG
  • Publisher Berrett-Koehler Publishers
  • Date October 1, 2004
  • Illustrated Yes
  • ISBN 9781576752982 / 1576752984
  • Weight 1.19 lbs (0.54 kg)
  • Dimensions 9.66 x 6.4 x 0.95 in (24.54 x 16.26 x 2.41 cm)
  • Library of Congress subjects Customer services, Brand name products
  • Library of Congress Catalog Number 2004047605
  • Dewey Decimal Code 658.812

About the author

Janelle Barlow is Chief Executive of Branded Customer Service-the Americas and President of TMI US. Her previous books include the bestselling A Complaint Is a Gift and Emotional Value.
Paul Stewart is the Chief Executive of Branded Customer Service-Asia Pacific and Director of TMI New Zealand. He was previously chief economist for the ANZ Banking Group (NZ) Ltd.
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BRANDED CUSTOMER SERVICE - THE

BRANDED CUSTOMER SERVICE - THE

by BARLOW

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Branded Customer Service: The New Competitive Edge

Branded Customer Service: The New Competitive Edge

by Barlow, Janelle

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Branded Customer Service: The New Competitive Edge
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Branded Customer Service: The New Competitive Edge

by Janelle Barlow; Paul Stewart

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ISBN 10 / ISBN 13
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Branded Customer Service: The New Competitive Edge
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Branded Customer Service: The New Competitive Edge

by Barlow, Janelle, Stewart, Paul

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ISBN 10 / ISBN 13
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Branded Customer Service: The New Competitive Edge
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Branded Customer Service: The New Competitive Edge

by Barlow, Janelle, Stewart, Paul

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ISBN 10 / ISBN 13
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Branded Customer Service: The New Competitive Edge
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Branded Customer Service: The New Competitive Edge

by Barlow, Janelle, Stewart, Paul

  • Used
Condition
Used - Very Good
ISBN 10 / ISBN 13
9781576752982 / 1576752984
Quantity Available
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Frederick, Maryland, United States
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Berrett-Koehler Publishers. Used - Very Good. Very Good condition. Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner’s name, short gifter’s inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
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Branded Customer Service : The New Competitive Edge
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Branded Customer Service : The New Competitive Edge

by Janelle Barlow and Paul Stewart

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Berrett-Koehler Publishers, 2004. First Edition . Hardcover. Fine/Very Good. This Stated First Edition book is Autographed and inscribed "Best regards" by Janelle Barlow on the 1st page (free endpaper). This book is in fine condition. The binding is tight and pages are clean. It appears to have not had use. The dust jacket is in very good to fine condition with minor bumps and scuffs.
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Branded Customer Service: The New Competitive Edge
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Branded Customer Service: The New Competitive Edge

by Barlow, Janelle; Stewart, Paul

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ISBN 10 / ISBN 13
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Branded Customer Service: The New Competitive Edge

by Janelle Barlow and Paul Stewart

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Branded Customer Service breaks new ground with an assertion that brand equity is built not just through advertising and public relations, but also through the human exchange of customer service. Customer relations experts Janelle Barlow and Paul Stewart have a passion for branding and explain in practical terms how to take a defined, recognizable brand position and then make it live through delivery of service. Challenges to consistency are discussed, as well as the internal promotion of brands, the reinforcement of brands through staff and customer interactions, and how to link brands to selling styles and messages.
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Branded Customer Service: The New Competitive Edge
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Branded Customer Service: The New Competitive Edge

by Janelle Barlow, Paul Stewart

  • Used
  • Hardcover
Condition
Used:Good
Edition
1
Binding
Hardcover
ISBN 10 / ISBN 13
9781576752982 / 1576752984
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