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Big Green Purse: Use Your Spending Power to Create a Cleaner, Greener World
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Big Green Purse: Use Your Spending Power to Create a Cleaner, Greener World Paperback - 2008

by Diane Maceachern

Protecting our environment is one of the biggest issues facing our planet today. But how do we solve a problem that can seem overwhelming-even hopeless? AsDiane MacEachern argues in Big Green Purse, the best way to fight the industries that pollute the planet, thereby changing the marketplace forever, is to mobilize the most powerful consumer force in the world-women.

MacEachern's message is simple but revolutionary. If women harness the "power of their purse" and intentionally shift their spending money to commodities that have the greatest environmental benefit, they can create a cleaner, greener world. Spirited and informative, this book:

- targets twenty commodities-cars, cosmetics, coffee, food, paper products, appliances, cleansers, and more-where women's dollars can make a dramatic difference;
- provides easy-to-follow guidelines and lists so women can choose the greenest option regardless of what they're buying, along with recommended companies they should support;
- encourages women to spend wisely by explaining what's worth the premium price some green products cost, what's not, and when they shouldn't spend money at all; and
- differentiates between products that are actually "green" and those that are simply marketed as "ecofriendly."

Whether readers want to start with small changes or are ready to devote the majority of their budget to green products, MacEachern offers concrete and immediate ways that women can take action and make a difference. Empowering and enlightening, Big Green Purse will become the "green shopping bible" for women everywhere who are asking, "What can I do?"


Summary

Read Diane McEachern's posts on the Penguin Blog.

Protecting our environment is one of the biggest issues facing our planet today. But how do we solve a problem that can seem overwhelming-even hopeless? As Diane MacEachern argues in Big Green Purse, the best way to fight the industries that pollute the planet, thereby changing the marketplace forever, is to mobilize the most powerful consumer force in the world-women.

MacEachern's message is simple but revolutionary. If women harness the "power of their purse" and intentionally shift their spending money to commodities that have the greatest environmental benefit, they can create a cleaner, greener world. Spirited and informative, this book:

- targets twenty commodities-cars, cosmetics, coffee, food, paper products, appliances, cleansers, and more-where women's dollars can make a dramatic difference;
- provides easy-to-follow guidelines and lists so women can choose the greenest option regardless of what they're buying, along with recommended companies they should support;
- encourages women to spend wisely by explaining what's worth the premium price some green products cost, what's not, and when they shouldn't spend money at all; and
- differentiates between products that are actually "green" and those that are simply marketed as "ecofriendly."

Whether readers want to start with small changes or are ready to devote the majority of their budget to green products, MacEachern offers concrete and immediate ways that women can take action and make a difference. Empowering and enlightening, Big Green Purse will become the "green shopping bible" for women everywhere who are asking, "What can I do? "

From the publisher

Includes bibliographical references and index.

Details

  • Title Big Green Purse: Use Your Spending Power to Create a Cleaner, Greener World
  • Author Diane Maceachern
  • Binding Paperback
  • Edition [ Edition: Repri
  • Pages 432
  • Volumes 1
  • Language ENG
  • Publisher Avery Publishing Group, New York
  • Date 2008-02-28
  • ISBN 9781583333037 / 1583333037
  • Weight 1.71 lbs (0.78 kg)
  • Dimensions 9.28 x 7.3 x 1.08 in (23.57 x 18.54 x 2.74 cm)
  • Ages 18 to UP years
  • Grade levels 13 - UP
  • Library of Congress subjects Consumer education, Environmental protection - Citizen
  • Library of Congress Catalog Number 2007049115
  • Dewey Decimal Code 333.72

Media reviews

'If you take just a few suggestions from Big Green Purse, you will be on your way to being part of the solution instead of part of the problem.'
Laurie David, founder of StopGlobalWarming.org and a producer of An Inconvenient Truth

'When the subject is the environment, Diane MacEachern has long been ahead of the times.'
The Christian Science Monitor

'The most important book your book club will read this year Big Green Purse is a must read, save, refer to' book that will get us through the next critical decision making years.'
-Mary Hunt, inwomenwetrust.typepad.com

'A very good all-encompassing book about our environment and how individuals can make a differenceThe perfect gift for someone who needs a friendly book on how to be more green.'
-Thegoodhuman.com

'Big Green Purse is a highly informative, well researched and important green living book for womenit's the kind of reference book every green mom should have on her bookshelf.'
-Enviromom.com

'This book helps us realize the power we have to make a difference through our purchasesWho better to show us all the best and easiest ways to green our lives than Diane MacEachern?'
--www.natural-living-for-women.com

'One of the most informative and life changing booksinstead of just telling us the three R's (Reduce, Reuse, Recyle) Diane actually tells us how we can do it.'
-Lifegoggles.com

'If money talks, Diane MacEachern is using hers to say 'Save the Planet.' MacEachern has shopped green for 20 years and has lots of tips for what's worked for her and what hasn'tIn Big Green Purse, MacEachern encourages readers to take the power of the purse to an even higher level.'
-Body + Soul

"Best-selling environment writer Diane MacEachern shows women -- who spend 85 cents of every dollar in the marketplace -- how to start wielding their purchasing power for the good of the planet, and buying green as if their lives depended on it.'
- Plenty magazine

'A fat compendium of tips on how to buy everything from furniture to cosmetics that is more environmentally-friendly, without getting bamboozled by greenwashing."
-Salon.com

'A call-to-action with a simple message: women, use the power of your purse to solve the environmental crisis, while protecting yourselves and families.'
-Alphamom.com

'Get your copy today!...MacEachern doesn't mince her words and she isn't soft-pedaling this issue. She's a warrior princess, a fighter, a Queen, and she is not taking prisoners. She's out to help save the environment - but she can't do it alone. We're her army. Buy her book...get her widget, and join the fight."
-Yvonne DeVita, (www.lipsticking.com)

'Big Green Purse is an everyday consumer's resource - almost like a phone book's worth of information. It is a well -organized and easy to read guide that offers do-able suggestions for buying everything from beauty products to cars, cleaning products and food.'
-Andrea Learned, Learned on Women

"Big Green Purse is not just a list of things you should buy or avoid, rather MacEachern explains in detail the current marketplace, the issues and what the impact of buying these green purchase will make on the environment."
-Melissa, Greeniac_World.blogspot.com

'The book is a great resource for anyone not just women who are interesting in learning how to make better environmental decisions with their purchases.'
-Sustainableisgood.com

'We forget too much how much power we hold in our hands as consumers and how much good we can do with it. This book is a perfect guide for using this power in a green and wise way.'
-Ecolibris.com

About the author

Diane MacEachern, the founder and CEO of Big Green Purse, is passionate about empowering women to use their marketplace clout to protect the environment.

A best-selling author, successful entrepreneur, sought-after public speaker, and long-time conservationist, she has launched the only company in the U.S. dedicated specifically to transforming women's environmental concerns into measurable improvements in our quality of life.

Diane encourages women to green the marketplace by choosing products whose use or manufacture offer the greatest environmental benefit. Through her books, articles and speeches she motivates women to take actions that will make a difference. She helps environmental organizations engage more women as members, activists, and donors. She also encourages companies to green their products to appeal to more women consumers.

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