Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition Hardcover - 2008

by Guy Kawasaki

More uncommoncommon sensefrom the bestsellingauthor of The Artof the Start.

In Silicon Valley slang, a 'bozo explosion' is what causes a lean,mean, fighting machine of a company to slide into mediocrity. AsGuy Kawasaki puts it, 'If the two most popular words in yourcompany are partner and strategic, and partner has become a verb,and strategic is used to describe decisions and activities that don'tmake sense' . . . it's time for a reality check.

For nearly three decades, Kawasaki has earned a stellar reputationas an entrepreneur, venture capitalist, and irreverent pundit.His 2004 bestseller, The Art of the Start, has become the mostacclaimed bible for small business. And his blog is consistently oneof the fifty most popular in the world.

Now, Kawasaki has compiled his best wit, wisdom, andcontrarian opinions in handy book form. From competition tocustomer service, innovation to marketing, he shows readers howto ignore fads and foolishness while sticking to commonsense practices.He explains, for instance:

á How to get a standing ovation
á The art of schmoozing
á How to create a community
á The top ten lies of entrepreneurs
á Everything you wanted to know about getting a job in SiliconValley but didn't know who to ask

Provocative, useful, and very funny, this 'no bull shiitake'book will show you why readers around the world love GuyKawasaki.