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Portfolio. Used - Good. A sound copy with only light wear. Overall a solid copy at a great price!
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Purple Cow, New Edition: Transform Your Business by Being Remarkable Hardcover - 2009
by Seth Godin
In "Purple Cow, "Godin urges business people to put a Purple Cow into everything they build, and everything they do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.
Summary
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.
What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?
Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow.
Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.
In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.
What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?
Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow.
Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.
In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.
Details
- Title Purple Cow, New Edition: Transform Your Business by Being Remarkable
- Author Seth Godin
- Binding Hardcover
- Edition New
- Pages 224
- Volumes 1
- Language ENG
- Publisher Portfolio, NY USA
- Date 2009-11-12
- Illustrated Yes
- Features Dust Cover, Illustrated, Index, Price on Product - Canadian, Table of Contents
- ISBN 9781591843177 / 1591843170
- Weight 0.62 lbs (0.28 kg)
- Dimensions 7.1 x 5.3 x 0.9 in (18.03 x 13.46 x 2.29 cm)
- Ages 18 to UP years
- Grade levels 13 - UP
- Library of Congress subjects Marketing
- Library of Congress Catalog Number 2009035849
- Dewey Decimal Code 658.8
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Purple Cow, New Edition: Transform Your Business by Being Remarkable--Includes new bonus chapter
by Godin, Seth
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Purple Cow, New Edition: Transform Your Business by Being Remarkable
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UsedGood. The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.
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Purple Cow, New Edition : Transform Your Business by Being Remarkable
by Seth Godin
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Penguin Publishing Group, 2009. Hardcover. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Purple Cow, New Edition: Transform Your Business by Being Remarkable
by Godin, Seth
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Portfolio, 2009. Hardcover. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Purple Cow, New Edition : Transform Your Business by Being Remarkable
by Seth Godin
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Purple Cow, New Edition : Transform Your Business by Being Remarkable
by Seth Godin
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Purple Cow, New Edition : Transform Your Business by Being Remarkable
by Seth Godin
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Purple Cow, New Edition : Transform Your Business by Being Remarkable
by Seth Godin
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Purple Cow, New Edition : Transform Your Business by Being Remarkable
by Seth Godin
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- ISBN 10 / ISBN 13
- 9781591843177 / 1591843170
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Penguin Publishing Group, 2009. Hardcover. Very Good. Disclaimer:Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Purple Cow : Transform Your Business by Being Remarkable
by Seth Godin
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- ISBN 10 / ISBN 13
- 9781591843177 / 1591843170
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