An Integrated Approach to Marketing Orthopedic and Neuroscience Service Lines Paperback -

Patrick T. Buckley, MPA, is president and CEO of PB Healthcare Business Solutions, LLC, a consulting firm that assists healthcare organizations with strategy, marketing, and management. Buckley has worked with many of the leading healthcare organizations across the country, providing strategic consulting to academic medical centers, healthcare integrated delivery systems, community hospitals, multidisciplinary physician group practices, physician faculty practice plans, and healthcare associations. He has more than 25 years of experience in strategic planning, brand and corporate communications consulting, marketing, advertising, and strategic business development for the healthcare industry. In addition, Buckley is a recognized authority on service line marketing organization and marketing planning, particularly cardiovascular services, neurosciences, oncology, orthopedics, and women's health.

Michael Gilpin has over 25 years of experience in healthcare marketing leadership in both for-profit and not-for-profit systems. He has provided critical marketing intelligence and tactical execution for targeted marketing campaigns and initiatives. He has served in varied roles, including director, chief marketing officer, and corporate vice president of marketing.

Dr. William Cors, MD, MMM, FACPE, is an experienced physician executive with a background that includes 15 years of clinical practice and over 15 years of executive hospital/health system management experience and experience as a healthcare consultant. He currently serves as the chief medical quality officer for Pocono Health System in Pennsylvania.

Frederick J. Barnes, MD, FAAOS, FACS, is chief of the department of orthopedic surgery at Pocono Medical Center in Stroudsburg, Penn. He is an orthopedic surgeon with Mountain Valley Orthopedics, PC, in East Stroudsburg, Penn. He is an assistant clinical professor of surgery at The Commonwealth Medical College.