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Customer Relationship Marketing: Theoretical and Managerial Perspectives Hardcover -
by Naresh K. Malhotra; James Agarwal
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- Title Customer Relationship Marketing: Theoretical and Managerial Perspectives
- Author Naresh K. Malhotra; James Agarwal
- Binding Hardcover
- Pages 372
- Volumes 1
- Language ENG
- Publisher World Scientific Publishing Company
- Illustrated Yes
- Features Bibliography, Illustrated, Index
- ISBN 9781944659714 / 1944659714
- Library of Congress subjects Customer relations - Management, Relationship marketing
- Library of Congress Catalog Number 2021285347
- Dewey Decimal Code 658.812
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Stock Photo: Cover May Be Different
Customer Relationship Marketing: Theoretical and Managerial Perspectives
by Naresh K Malhotra
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- Condition
- UsedVeryGood
- ISBN 10 / ISBN 13
- 9781944659714 / 1944659714
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Customer Relationship Marketing: Theoretical and Managerial Perspectives
by Agarwal, James/ Malhotra, Naresh K.
- New
- Hardcover
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- New
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9781944659714 / 1944659714
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Exeter, Devon, United Kingdom
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World Scientific Pub Co Inc, 2020. Hardcover. New. 348 pages. 11.00x8.50x1.00 inches.
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Stock Photo: Cover May Be Different
Customer Relationship Marketing: Theoretical And Managerial Perspectives
by Naresh K Malhotra
- New
- Hardcover
- Condition
- New
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9781944659714 / 1944659714
- Quantity Available
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Southport, Merseyside, United Kingdom
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Hardback. New. Customer relationship marketing (CRM) opportunities are embedded in the entire customer journey spanning several touch points across all stages including prepurchase, purchase, and postpurchase stage. Customer relationship marketing evolved from traditional marketing concept and has broadened its scope today, intersecting with the following domains, namely customer buying behavior process models, customer satisfaction and loyalty, service quality, customer relationship management tools and strategies, customer centricity, and customer engagement activities. A comprehensive, state-of-the-art textbook, Customer Relationship Marketing: Theoretical and Managerial Perspectives is organized as follows:
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Stock Photo: Cover May Be Different
Customer Relationship Marketing: Theoretical and Managerial Perspectives
by Naresh K Malhotra
- Used
- good
- Hardcover
- Condition
- Used - Good
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9781944659714 / 1944659714
- Quantity Available
- 1
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Newport Coast, California, United States
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SGD 157.16FREE shipping to USA
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hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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