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Customer Relationship Marketing: Theoretical and Managerial Perspectives
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Customer Relationship Marketing: Theoretical and Managerial Perspectives Hardcover -

by Naresh K. Malhotra; James Agarwal


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  • Title Customer Relationship Marketing: Theoretical and Managerial Perspectives
  • Author Naresh K. Malhotra; James Agarwal
  • Binding Hardcover
  • Pages 372
  • Volumes 1
  • Language ENG
  • Publisher World Scientific Publishing Company
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index
  • ISBN 9781944659714 / 1944659714
  • Library of Congress subjects Customer relations - Management, Relationship marketing
  • Library of Congress Catalog Number 2021285347
  • Dewey Decimal Code 658.812
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Customer Relationship Marketing: Theoretical and Managerial Perspectives
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Customer Relationship Marketing: Theoretical and Managerial Perspectives

by Naresh K Malhotra

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9781944659714 / 1944659714
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Customer Relationship Marketing: Theoretical and Managerial Perspectives
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Customer Relationship Marketing: Theoretical and Managerial Perspectives

by Agarwal, James/ Malhotra, Naresh K.

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Hardcover
ISBN 10 / ISBN 13
9781944659714 / 1944659714
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World Scientific Pub Co Inc, 2020. Hardcover. New. 348 pages. 11.00x8.50x1.00 inches.
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Customer Relationship Marketing: Theoretical And Managerial Perspectives
Stock Photo: Cover May Be Different

Customer Relationship Marketing: Theoretical And Managerial Perspectives

by Naresh K Malhotra

  • New
  • Hardcover
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Binding
Hardcover
ISBN 10 / ISBN 13
9781944659714 / 1944659714
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Hardback. New. Customer relationship marketing (CRM) opportunities are embedded in the entire customer journey spanning several touch points across all stages including prepurchase, purchase, and postpurchase stage. Customer relationship marketing evolved from traditional marketing concept and has broadened its scope today, intersecting with the following domains, namely customer buying behavior process models, customer satisfaction and loyalty, service quality, customer relationship management tools and strategies, customer centricity, and customer engagement activities. A comprehensive, state-of-the-art textbook, Customer Relationship Marketing: Theoretical and Managerial Perspectives is organized as follows:
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Customer Relationship Marketing: Theoretical and Managerial Perspectives
Stock Photo: Cover May Be Different

Customer Relationship Marketing: Theoretical and Managerial Perspectives

by Naresh K Malhotra

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  • Hardcover
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Binding
Hardcover
ISBN 10 / ISBN 13
9781944659714 / 1944659714
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hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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