Attention and Effort.

Englewood Cliffs, NJ: Prentice-Hall, 1973. First edition of the Nobel laureate's influential first book, which claimed that attention can be identified with effort, cemented the association as a research paradigm in the cognitive sciences. Octavo, original cloth. Presentation copy, inscribed by the author on title page, "For William D. Kahneman." Near fine in a very good dust jacket, name to the front free endpaper. Rare and desirable signed. Daniel Kahneman was a psychologist notable for his work on the psychology of judgment and decision-making, as well as behavioral economics, for which he was awarded the 2002 Nobel Memorial Prize in Economic Sciences (shared with Vernon L. Smith). His empirical findings challenge the assumption of human rationality prevailing in modern economic theory. With Amos Tversky and others, Kahneman established a cognitive basis for common human errors that arise from heuristics and biases (Kahneman & Tversky, 1973; Kahneman, Slovic & Tversky, 1982; Tversky & Kahneman, 1974), and developed prospect theory (Kahneman & Tversky, 1979). In 2011, he was named by Foreign Policy magazine to its list of top global thinkers. In the same year, his book Thinking, Fast and Slow, which summarizes much of his research, was published and became a best seller. He was professor of psychology and public affairs at Princeton University's Woodrow Wilson School. Kahneman was a founding partner of TGG Group, a business and philanthropy consulting company.