Transformational Sales: Making a Difference with Strategic Customers
by Philip Kotler
- Used
- Hardcover
- Condition
- See description
- ISBN 10
- 3319206052
- ISBN 13
- 9783319206059
- Seller
-
Brampton, Cumbria, United Kingdom
Payment Methods Accepted
About This Item
Very Good Condition (SEE IMAGES), not sure its even been read - Only minor blip is that one of the further reading pages (at the rear of book) has a crease down it, but this of course dosen't affect the book content itself. Transformational Sales by the father of modern marketing Philip Kotler - Published by Springer in 2016 - Hardback - Book provides a road map for individuals and companies into an era of better human and business relations. Gives good examples case studies incl Vodafone with Amazon. Also looks into various management tools incl separating Strategic Customers from others. Looks at ways to advance sales with help towards developing a Joint Strategic Focus, provding examples such as Apple/iCar, Daimler/car2go systems, etc. Gives advice on streamlining or moving the business elsewhere incl a Amazon case study. Essential reading for any business person or management staff or student going into this area. 172 pages
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Details
- Bookseller
- bookstogo (GB)
- Bookseller's Inventory #
- 22
- Title
- Transformational Sales
- Author
- Philip Kotler
- Book Condition
- Used
- Quantity Available
- 1
- Binding
- Hardcover
- ISBN 10
- 3319206052
- ISBN 13
- 9783319206059
- Publisher
- Springer
- This edition first published
- 2015-03
- Keywords
- sales,business,business relations,management
- Bookseller catalogs
- Business - Sales Management;
Terms of Sale
bookstogo
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About the Seller
bookstogo
Biblio member since 2016
Brampton, Cumbria
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