Search Results: the mechanical bride folklore of industrial by mcluhan herbert marshall

Vanguard Press, 1951. Hard cover. Fair/Poor. First edition. Jacket is tanned, soiled, and heavily worn and chipped along edges, with large missing sections. Jacket front and back covers are detached, but jacket spine remains attached to jacket front cover. Cover is rubbed and cover corners are worn. Top edge of back cover is bumped. Spine is cocked and cracked but binding is secure. Text block is tanned along edges with some foxing on top edge, visible in the margins, of some pages, but text is bright and unmarked. As is.

Boston: Beacon Press, 1967. Second printing. Beacon paperback No. 265. Illustrated. 157 pp. 1 vols. Thin 4to. Wrappers. Very good. Second printing. Beacon paperback No. 265. Illustrated. 157 pp. 1 vols. Thin 4to. Marshall McLuhan's first, and most important, book.

New York: The Vanguard Press, 1951. Hardcover. Very Good/Very Good. First edition. Quarto. 157pp. Heavily illustrated in black and white. Binding slightly cocked with moderate wear including some very shallow abrasions, endleaves with a tiny bit of foxing and lower gutter with a tiny hole but sound, very good in a toned, good only dust jacket with shallow loss and short tears at the edges and folds, and light soiling on the lower panel.

London: Routledge & Kegan Paul Limited,, 1967. First UK edition, first impression. McLuhan's work, "a brilliant study of advertising illustrations and copy" (jacket blurb), was originally published in the US in 1951. Quarto. Original black cloth, spine lettered in gilt. With dust jacket. Extensively illustrated throughout. Cloth lightly rubbed, contents clean; jacket creased, a couple of short closed tears and discreet tape repairs to verso, unclipped: a very good copy in very good jacket.

New york: Vanguard Press, 1951. Book. Near Fine. Cloth. 1st Edition. 4to - over 9¾ - 12" tall. White lettered black cloth in decorative dust jacket. Jacket has some chipping and staining at head and heel of spine o/w a near fine copy. Popular culture classic..

NY:: Vanguard Press,. Very Good in Very Good dust jacket. 1951. Hardcover. B0006ASTX4 . The author's first book. Black and white illustrations throughout. First edition. Bumped upper corners, else very good in a very good (large chip at the crown of the spine, moderate edge wear with a few small chips elsewhere) dust jacket with the original $4.50 price in the front flap. ; 157 pages .

New York: The Vanguard Press, 1951. Hardcover; 8vo; 157 pages. First edition. Black cloth hardcovers with white titles. Gently bumped edges. Age-toned but still bright and clean pages. In a black jacket with white titles and blue and white illustration. Rubbed edges, some small rips on bottom edge, small chip missing from top. In a mylar jacket. VG/VG-. First Edition. Hardcover. Very Good/Very Good-.

New York: Vanguard Press, [1951]. First Edition of McLuhan’s penetrating study in the field of popular culture and the persuasive influence of communication media independent of content. McLuhan’s aphorism “the medium is the message” is later elaborated in his Understanding Media: The Extensions of Man (1964). “Ours is the first age in which many thousands of the best-trained individual minds have made it a full-time business to get inside the collective public mind. To get inside in order to manipulate, exploit, control is the object now. And to generate heat not light is the intention. To keep everybody in the helpless state engendered by prolonged mental rutting is the effect of many ads and much entertainment alike.” (Preface). 4to. pp. vii, [1], 157. text in double columns. profusely illus. cloth. dw. (dw. rubbed & with few chips & tears in upper edge, the book itself in very good condition). dola2233

New York: Vanguard Press, Inc., [1951]. First Edition of McLuhan's penetrating study in the field of popular culture and the persuasive influence of communication media independent of content. McLuhan's aphorism "the medium is the message" is later elaborated in his Understanding Media: The Extensions of Man (1964). "Ours is the first age in which many thousands of the best-trained individual minds have made it a full-time business to get inside the collective public mind. To get inside in order to manipulate, exploit, control is the object now. And to generate heat not light is the intention. To keep everybody in the helpless state engendered by prolonged mental rutting is the effect of many ads and much entertainment alike." (Preface). 4to. pp. vii, [1], 157. text in double columns. profusely illus. cloth. dw. (some shelf-wear, dw. defective). Signed Presentation Copy. dola2519

New York: The Vanguard Press, 1951. First Edition. Signed presentation copy inscribed by the author, Herbert Marshall McLuhan, inscribed by the author: “Greetings to ____, from Herbert Marshall McLuhan, June 1st 1977.” Ownership signature. Oversized format. Illustrated. Very good plus lightly used copy in a very good lightly dust soiled dust jacket with some small chips and tears. An analysis of the methods and applied mythology driving the modern consumer culture.