The Long Tail: Why the Future of Business is Selling Less of More
by Chris Anderson
- New
- Hardcover
- Condition
- New
- ISBN 10
- 1401302378
- ISBN 13
- 9781401302375
- Seller
-
Exeter, Devon, United Kingdom
Payment Methods Accepted
About This Item
Synopsis
The New York Times bestseller that introduced the business world to a future that’s already here—now in a new edition with a new chapter about Long Tail Marketing and a new epilogue.Winner of the Gerald Loeb Award for Best Business Book of the YearIn the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn’t in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses—the endlessly long tail of that same curve.
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Details
- Bookseller
- Revaluation Books (GB)
- Bookseller's Inventory #
- 1-1401302378
- Title
- The Long Tail: Why the Future of Business is Selling Less of More
- Author
- Chris Anderson
- Format/Binding
- Hardcover
- Book Condition
- New New
- Quantity Available
- 1
- ISBN 10
- 1401302378
- ISBN 13
- 9781401302375
- Publisher
- Hyperion Books
- Place of Publication
- New York
- Date Published
- 2006
Terms of Sale
Revaluation Books
About the Seller
Revaluation Books
About Revaluation Books
Glossary
Some terminology that may be used in this description includes:
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...