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Strategic Management of Technological Innovation. Melissa A. Schilling
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Strategic Management of Technological Innovation. Melissa A. Schilling Paperback - 2013 - 4th Edition

by Melissa A. Schilling


From the publisher

Strategic Management of Technological Innovation, 4e by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling's approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through McGraw-Hill Create or from the Harvard Business School Case Database.

Details

  • Title Strategic Management of Technological Innovation. Melissa A. Schilling
  • Author Melissa A. Schilling
  • Binding Paperback
  • Edition number 4th
  • Edition 4
  • Pages 320
  • Volumes 1
  • Language ENG
  • Publisher McGraw-Hill Higher Education
  • Date 2013-02
  • ISBN 9780071326445 / 0071326448
  • Dewey Decimal Code 658.406
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Strategic Management of Technological Innovation
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Strategic Management of Technological Innovation

by Schilling, M, A.

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Mcgraw-Hill Education / Asia, 2013. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780071326445
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Strategic Management of Technological Innovation
Stock Photo: Cover May Be Different

Strategic Management of Technological Innovation

by Schilling, M.A.

  • Used
  • Paperback
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Paperback
ISBN 10 / ISBN 13
9780071326445 / 0071326448
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McGraw-Hill , 2013. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen & highlighter markings In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780071326445
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Strategic Management of Technological Innovation
Stock Photo: Cover May Be Different

Strategic Management of Technological Innovation

by Schilling, M.A.

  • Used
  • Paperback
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Used
Binding
Paperback
ISBN 10 / ISBN 13
9780071326445 / 0071326448
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Lincoln, Lincolnshire, Aberdeen, United Kingdom
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McGraw-Hill , 2013. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780071326445
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Strategic Management Of Technological 4Ed (Pb 2013)
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Strategic Management Of Technological 4Ed (Pb 2013)

by Schilling

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Strategic Management Of Technological 4Ed (Pb 2013)
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Strategic Management Of Technological 4Ed (Pb 2013)

by Schilling

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Strategic Management Of Technological 4Ed (Pb 2013)
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Strategic Management Of Technological 4Ed (Pb 2013)

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Strategic Management Of Technological 4Ed (Pb 2013)
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Strategic Management Of Technological 4Ed (Pb 2013)

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Strategic Management Of Technological 4Ed (Pb 2013)
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Strategic Management Of Technological 4Ed (Pb 2013)

by Schilling

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